Mothers’ Endowment Campaign Surpasses AED 770 Million Mark In Two Weeks
In a significant philanthropic effort coinciding with the holy month of Ramadan, the Mothers’ Endowment campaign, initiated by His Highness Sheikh Mohammed bin Rashid Al Maktoum, has successfully garnered AED770 million in donations within just two weeks of its launch. This campaign is a testament to the collective spirit of generosity prevalent in the UAE, aiming to establish a AED1 billion endowment fund dedicated to supporting educational initiatives for millions globally.
The campaign has witnessed widespread participation, drawing support from a diverse range of donors including major contributors, individuals, and entities from both the private and public sectors. This overwhelming response underscores the community's commitment to contributing positively and supporting underprivileged individuals through education.

Mohammad Al Gergawi, Secretary-General of Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), highlighted the campaign's swift progress towards its ambitious goal. He remarked on the established culture of benevolence within the UAE community, which plays a crucial role in reinforcing the nation's humanitarian efforts. According to Al Gergawi, this initiative builds on the success of previous charitable endeavors in the UAE that have significantly contributed to sustainable development across various communities.
The Mothers’ Endowment campaign, organized under the MBRGI umbrella, offers a unique opportunity for donors to honor their mothers by contributing in their names. This initiative not only supports educational projects for those in need but also promotes values such as respect for parents, kindness, compassion, and solidarity. It further strengthens the UAE's position as a leading humanitarian force on the global stage.
In collaboration with humanitarian organizations worldwide, the funds raised through this campaign will be directed towards empowering millions with essential tools and skills. This effort aims to enable individuals to lead independent and productive lives through access to quality education.
The Mothers’ Endowment campaign continues to accept donations through various channels. Interested contributors can make their donations online via the campaign’s official website (mothersfund.ae) or by contacting the dedicated call centre at the toll-free number (800 9999). For those preferring bank transfers, contributions can be made in UAE dirham to Emirates Islamic Bank using the account number AE790340003708472909201.
Additionally, donations via SMS are facilitated for e& users by sending "Mother" to numbers 1034, 1035, 1036, or 1038. The DubaiNow app also supports contributions under its "Donations" tab, along with Dubai’s community contributions platform Jood.
This campaign is a shining example of how collective efforts can make a substantial impact on global education. It reflects a broader commitment within the UAE community to uplift and support underprivileged sections of society through sustainable initiatives. As this campaign moves forward, it continues to embody the spirit of giving that is deeply ingrained in the cultural fabric of the UAE.
With inputs from WAM