Mothers' Endowment Campaign Issues 120,000 Certificates In Four Days

The Mothers’ Endowment campaign, initiated by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has quickly garnered attention and support from the community. Launched with the noble aim of honoring mothers globally, the campaign seeks to establish a AED 1 billion endowment fund dedicated to enhancing educational opportunities for millions in underprivileged communities. Remarkably, within just four days of its inception, over 120,000 electronic participation certificates have been issued to donors who have contributed in the name of their mothers.

This initiative not only celebrates the pivotal role of mothers in nurturing the educational aspirations of their children but also reinforces the values of kindness, compassion, and solidarity. It further cements the UAE's commitment to humanitarian efforts and sustainable development. The campaign is organized by the Mohammed bin Rashid Al Maktoum Global Initiatives, reflecting the Emirati culture's deep-rooted tradition of generosity and the innovative use of diversified channels to encourage widespread participation.

Launched during the holy month of Ramadan, the Mothers’ Endowment campaign offers various avenues for making contributions. Donors can express their love and gratitude by gifting participation certificates to their mothers, symbolizing their donations. These contributions are envisioned as ongoing charities that will significantly impact educational initiatives in needy communities.

Contributions can be made through several channels: the campaign’s official website (Mothersfund.ae), a dedicated call center accessible via toll-free number (800 9999), and bank transfers to Emirates Islamic Bank (AE790340003708472909201) in UAE dirham. Additionally, donations via SMS for Etisalat by e& users can be made by sending "Mother" to numbers (1034, 1035, 1036, 1038). The DubaiNow app and Dubai’s community contributions platform Jood (Jood.ae) also facilitate donations under the "Donations" tab.

The overwhelming response to this campaign underscores the effectiveness of leveraging innovative ideas and varied donation channels to maximize impact. It highlights a collective effort towards supporting education as a means of sustainable charity, thereby contributing to global sustainable development goals.

In essence, the Mothers’ Endowment campaign embodies a powerful message of honoring mothers worldwide while promoting education as a cornerstone for building brighter futures. Through this initiative, the UAE continues to lead by example in fostering a culture of giving and in implementing sustainable solutions for global challenges.

With inputs from WAM