Mohammed Bin Rashid Al Maktoum Knowledge Foundation Successfully Concludes 12th Bil Arabi Initiative For Arabic Language Promotion

The Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) recently wrapped up the 12th edition of its ‘Bil Arabi’ initiative. This annual campaign, marking World Arabic Language Day on 18th December, aims to promote the use of Arabic in daily life and digital spaces, particularly among youth. The initiative saw significant public participation through interactive events across UAE shopping centres like City Centre Mirdif and Etihad Mall in Dubai.

The campaign extended beyond the UAE, reaching Bahrain, Egypt, the United Kingdom, Kazakhstan, and Pakistan. It gained traction on social media with the hashtag (#بالعربي). Jamal bin Huwaireb, CEO of MBRF, praised the initiative's success in promoting Arab knowledge identity. He noted its creative impact in integrating Arabic into everyday life and digital platforms.

"We are deeply honoured by the success of the ‘Bil Arabi’ initiative in inspiring younger generations to use the Arabic language for creative expression and effective communication across social media platforms and in their day-to-day lives," said Jamal bin Huwaireb. The initiative showcases Arabic's authenticity and adaptability to modern demands.

Jamal bin Huwaireb expressed gratitude to partners and sponsors for their crucial support in elevating Arabic's global standing. These collaborations also contribute to safeguarding Arab linguistic heritage and cultural identity. The ‘Bil Arabi’ initiative included a panel discussion with UNESCO, the Arab Council for Social Responsibility, and the Association of Arab Universities.

The 12th edition engaged young Arabs worldwide with unique activities like ‘The Storyteller’, which captivated children with interactive stories. Events such as ‘Interactive Screen’ featured language competitions for all ages, while ‘Selfie Screen’ allowed audiences to take photos against Arab heritage-inspired backgrounds.

Innovative Activities Captivate Audiences

A standout feature was the ‘Talking Hologram’, offering an engaging digital experience in Arabic. These innovative activities helped establish Arabic as a vibrant language capable of addressing diverse creative needs. The campaign's success underscores its role in fostering a deeper connection with Arabic culture among younger generations.

As this year's campaign concludes, it highlights ongoing efforts to promote Arabic language use globally. By celebrating its richness and versatility, initiatives like ‘Bil Arabi’ play a vital role in preserving linguistic heritage while adapting to contemporary challenges.

With inputs from WAM