MoF Highlights Importance Of Government Communication In Promoting Financial Awareness At IGCF 2025

The Ministry of Finance (MoF) took part in the 14th International Government Communication Forum (IGCF 2025) in Sharjah. The event featured a panel discussion titled "Raising Financial Awareness for a Sustainable Tomorrow: How Can Government Communication Have an Impact on Society?". Experts from government communication and finance sectors participated.

Azza Aljassmi, Director of the Government Communication Department at the Ministry of Finance, emphasised the strategic role of government communication in fostering a sustainable financial culture. She highlighted national success stories like campaigns on Government Treasury Bonds and Islamic Treasury Sukuk, which encouraged saving and responsible investment. Aljassmi also mentioned the National Corporate Tax Awareness Campaign, which raised awareness to 94% and facilitated the registration of over half a million companies.

Mohammed Shalouh, Director of Communication & Strategic Partnerships Department, discussed the significance of local and international partnerships in enhancing financial compliance and combating illicit activities. He stated that these partnerships help governments expand their impact, improve efficiency, and build public trust while tackling complex challenges collaboratively. Shalouh also highlighted the UAE’s Public-Private Partnership Sub-Committee on AML/CFT's role in facilitating information exchange through structured frameworks.

Husain Alteneiji from Dubai’s Department of Finance pointed out challenges in reaching all societal segments with financial awareness campaigns. He noted that these challenges can become opportunities through stronger government-private collaboration and unified messaging. Alteneiji stressed media and academic institutions' roles as key partners in spreading financial literacy among youth and students.

Alteneiji showcased successful public communication campaigns by Dubai’s Department of Finance that accelerated digital government payments. These efforts led to 97% of government transactions being completed digitally last year. He confirmed that such awareness initiatives have steadily boosted digital adoption across the emirate.

The session concluded with agreement on the importance of effective government communication for promoting sustainable financial awareness. Participants affirmed that such communication builds trust between government and society while supporting the UAE’s path towards sustainable economic development.

The Forum’s Management honoured the Ministry of Finance as a key partner for its active participation and pivotal role in the Forum’s activities.

With inputs from WAM