Ministry Of Industry Supports Launch Of SAR60 Million Automated Personal Care Production Lines In Jeddah

The Ministry of Industry and Mineral Resources has backed the launch of new automated production lines for personal care items in Jeddah's First Industrial Zone. These products will carry the "Made in Saudi" label. This move is part of Vision 2030 and the National Industrial Strategy, aiming to boost local manufacturing capabilities.

Unilever Saudi Arabia has taken significant steps to enhance its production in Jeddah. The company, which holds over 40% of the global personal care market, plans to expand its local operations. This expansion is expected to solidify its market position further.

Unilever Saudi Arabia is committed to sustainability, targeting net-zero emissions by 2030 for its operations and by 2039 across its entire value chain. This commitment aligns with the Kingdom's long-term industrial growth goals, supporting both environmental and economic objectives.

The investment for this project totals SAR60 million. It focuses on developing automation systems and establishing new production lines. These efforts aim to meet the demands of both local and international markets effectively.

The introduction of these automated systems at Unilever's Jeddah factory ensures maximum efficiency in blending, cooling, filling, and packaging processes. This development not only enhances productivity but also contributes significantly to job creation for Saudi citizens.

Market forecasts indicate that the personal care sector will grow substantially. It is expected to rise from $27 billion in 2024 to $42 billion by 2032, reflecting a strong upward trend in demand.

Strengthening Saudi Arabia’s Industrial Base

This expansion bolsters Saudi Arabia's status as a leading industrial hub both regionally and globally. It aligns with the objectives of the National Industrial Strategy by creating quality employment opportunities within the Kingdom.

The strategic initiative underscores the Kingdom's commitment to fostering industrial growth while ensuring sustainable practices are at the forefront of development efforts.

With inputs from SPA