Million Riyal Menu Launches A New Era For Saudi Entertainment Under Riyadh Season

The General Entertainment Authority announced that Turki Alalshikh, Board Chairman and Advisor, has launched the second "Million Riyal Menu," backed by Riyadh Season. The reality programme introduces a new approach in Saudi Arabia, blending business competition with brand development in one format, and aligns with national plans to grow locally produced entertainment content.

The new season of Million Riyal Menu is positioned as part of wider efforts to strengthen Saudi content industries. It is designed to attract investment, generate fresh creative ideas, and give entrepreneurs structured support, while also aligning local production standards with leading international formats that have already proved successful in other markets.

Officials explained that Million Riyal Menu reflects Riyadh Season’s ongoing role in supporting the entertainment sector and content creation in the Kingdom. The show aims to encourage new talent, provide a platform for ambitious restaurateurs, and advance entrepreneurship through a competitive format that can help concepts grow into strong, recognised brands.

The announcement followed a news conference held at Abu Bakr Salem Theatre in Boulevard City on Tuesday evening. During the event, Benchmark confirmed that BigHouse had joined its group of companies. The gathering also included the signing of a strategic partnership with IMP and the formal unveiling of the Saudi adaptation of the international Million Pound Menu format.

Under the title "Million Riyal Menu," the local version forms a key part of a broader production partnership. This cooperation seeks to enhance capabilities across drama, advertising, films, and television, ensuring projects can meet global quality levels, and creating a pipeline of future entertainment works both within Saudi Arabia and in other countries.

The collaboration around Million Riyal Menu and Riyadh Season is planned as a five-year initiative, renewable by mutual agreement. It focuses on knowledge transfer, building local expertise, joint production, and wider distribution. Through these measures, partners aim to raise the standard of Saudi content in terms of ideas, execution quality, and audience impact.

Riyadh Season entertainment and Million Riyal Menu context

Riyadh Season is described as the region’s largest entertainment programme, offering concerts, theatre, global sports, exhibitions, and interactive attractions each year. The event supports local talent development and locally created content, while also helping to position Riyadh as an important global destination for entertainment and cultural experiences linked with initiatives such as Million Riyal Menu.

With inputs from SPA