Medcare Hospitals Enhances Breast Cancer Awareness In UAE With New Partnerships And Discounted Screenings

Across the UAE, Medcare Hospitals & Medical Centres is making strides in breast cancer awareness with the launch of their fourth annual campaign.This effort is aimed at promoting the early detection and prevention of breast cancer, the most common invasive cancer among women in the region.

This year's initiative is particularly notable for its expanded reach, thanks to new partnerships and improved accessibility, ensuring more women can obtain potentially life-saving screenings at reduced costs throughout October.

The campaign provides a comprehensive screening package at a significantly discounted rate. This package includes a choice between a mammogram or breast ultrasound, along with a specialist consultation.

The aim is to make preventive care affordable and accessible, encouraging women to prioritize their health. In 2024, over 2,200 women were screened as part of this initiative, with 62% participating for the first time, underscoring the campaign's growing impact.

Medcare's initiative doesn't just operate within clinical settings. The organization has teamed up with notable entities such as Emirates Petroleum Company PJSC (Emarat), Krispy Kreme, AGMC Geely, and The Platform Studios to extend its reach.

These collaborations are designed to integrate breast cancer awareness into daily life, promoting education and screenings in places where women frequently visit. Special initiatives, including Pink October branded Geely cars and social media contests, further amplify the campaign's visibility.

Dr. Shanila Laiju, Group CEO of Medcare Hospitals & Medical Centres, stated, "Breast cancer is the leading forms of cancer among women in the UAE, yet it is also one of the most treatable forms of cancer when detected early. Our screening initiative equips women with the knowledge, access, and assurance necessary to prioritize their health. We are so proud to see so many people accessing our breast cancer screenings and witness the impact we make to people's lives."

She also highlighted the encouraging trend of 82% of women returning for follow-up consultations after their initial screenings in 2024.

The ongoing success of Medcare's Breast Cancer Awareness Campaign is evident in the increasing number of women taking advantage of both initial and follow-up screenings.

Rania Akkela, Head of Marketing at Medcare Hospitals & Medical Centres, stated, "October marks a very important month for Medcare, a month where all our efforts are directed towards creating the maximum awareness and impact to encourage as many women as possible to take action and charge of their health... We are overwhelmed with the amount of support we see from different industry collaborators looking to join our mission against breast cancer and we would like to thank all our partners for their support in taking our mission to the next level."

Medcare's commitment to breast cancer awareness extends beyond the month of October. By offering an AED350 screening package and providing educational materials on risk factors and prevention strategies, Medcare is dedicated to making early detection a continuous practice.

Medcare Hospitals & Medical Centres' Breast Cancer Awareness Campaign represents a significant step forward in the fight against breast cancer in the UAE. Through strategic partnerships, enhanced accessibility, and a focus on education, Medcare is empowering women to take control of their health, ultimately saving lives through early detection and prevention.