Manga Productions Partners With KOEI TECMO To Launch Nioh 3 With Arabic Localization In MENA

Manga Productions, a branch of the Mohammed bin Salman Foundation (Misk), has partnered with KOEI TECMO GAMES to publish the eagerly awaited action game Nioh 3 in the Middle East and North Africa. This collaboration aims to enhance the gaming experience for Arabic-speaking audiences by providing full localization and cultural relevance.

The game is set for a global release in early 2026 on PlayStation 5 and Steam. Nioh 3 continues the acclaimed dark samurai action RPG series, known for its mix of Japanese mythology and intense combat. The series has sold over eight million units worldwide, establishing itself as a favourite among gamers globally.

This latest installment introduces an open field environment and a new battle system. Players can switch between "Samurai" and "Ninja" fighting styles in real time during combat, offering a dynamic gameplay experience. Manga Productions will oversee Arabic localization, marketing, and regional publishing efforts.

Dr. Essam Bukhary, CEO of Manga Productions, highlighted the importance of this launch for Arabic gamers. He stated: "The trust we've earned from our global partners reflects Manga Productions' strong capabilities in publishing, distribution, and marketing, as well as our continued success in delivering high-quality, culturally relevant content to audiences across the region."

Manga Productions is committed to involving Saudi creatives in the localization process. This approach ensures that the game resonates culturally with Arabic-speaking players while maintaining high quality. The company's mission focuses on empowering local talent throughout every stage of development.

Hisashi Koinuma, President and COO of KOEI TECMO GAMES, expressed enthusiasm about expanding their partnership with Manga Productions. He said: "After the positive reception of DYNASTY WARRIORS: ORIGINS, we're excited to deepen our partnership with Manga Productions to bring Nioh 3 to Arabic-speaking audiences, fully localized and tailored to their expectations."

Commitment to Quality Entertainment

Manga Productions and KOEI TECMO GAMES are dedicated to delivering top-notch entertainment that mirrors the growing passion and potential within the Middle Eastern gaming community. Their collaboration aims to provide an engaging experience that meets regional expectations.

Eng. Abdulaziz Alnaghmoosh, Business Development and Content Licensing Director at Manga Productions, emphasized their commitment to creating an authentic Arabic gaming experience. He noted: "Following our collaboration on DYNASTY WARRIORS: ORIGINS, which was praised for delivering an Arabic experience that felt original rather than translated, Nioh 3 is our next step in raising that standard."

This partnership marks another milestone in bringing world-class gaming experiences to Arabic-speaking players while supporting local talent development in Saudi Arabia.

With inputs from SPA