Manga Productions Collaborates With Fonte To Feature Saudi Anime Characters On Product Packaging

Manga Productions, a subsidiary of the Mohammed bin Salman Foundation "Misk," has entered into a licensing agreement with Masdar Al Hayat Food Industries (Fonte), a prominent bakery products manufacturer in Saudi Arabia. This agreement allows Fonte to use the intellectual property rights of characters from Asateer2 Future’s Folktales. Fonte will integrate these characters into its product packaging, marketing, and distribution efforts.

The collaboration aims to strengthen consumer engagement by incorporating beloved characters into everyday products. Manga Productions CEO Dr. Essam Bukhary expressed enthusiasm for the partnership, stating: "We are pleased to partner with Fonte, a trusted national brand with a strong presence in the Saudi market. We believe that featuring Asateer2 Future’s Folktales characters on their products will enhance the consumer experience and bring Manga Productions’ content closer to families in their daily lives. We look forward to this partnership being a new step in expanding the reach of Saudi creative content locally and regionally."

This strategic move is part of Manga Productions' broader effort to expand Saudi creative content's presence across various commercial sectors. By doing so, they aim to support local content creation and provide diverse experiences that resonate with audiences through engaging storytelling.

The success of "Asateer2: Future’s Folktales" highlights the potential impact of this partnership. The series was broadcast on five continents and streamed on eight international platforms, amassing over 150 million views. It also received recognition by winning the Saudi Media Forum Award for Best Media and Communication Campaign.

By collaborating with Fonte, Manga Productions seeks to bring its creative content closer to consumers' daily lives. This initiative not only enhances product appeal but also contributes to the growth of local creative industries by embedding cultural narratives into everyday experiences.

The agreement between Manga Productions and Fonte represents a significant step towards enriching local products with cultural elements. It underscores the importance of integrating creative storytelling into commercial ventures, thereby fostering deeper connections between consumers and Saudi cultural narratives.

With inputs from SPA