Magnati Teams Up With ADNOC To Elevate Payment Experience In UAE

Magnati, a prominent payments solutions provider in the Middle East, has announced a strategic partnership with ADNOC Distribution, aimed at redefining the retail experience for consumers. This collaboration is set to transform all ADNOC service stations and ADNOC Oasis stores by introducing Magnati's advanced single-device point-of-sale terminals. These new terminals will support a wide array of transactions, including fuel and non-fuel purchases, alongside additional services like car washes and lube changes.

Ramana Kumar, the Chief Executive Officer of Magnati, expressed enthusiasm about the partnership, highlighting the deployment of their innovative payment technology across ADNOC Distribution's vast retail network. "Our solution is designed to meet the evolving needs of ADNOC Distribution's customers, who are looking for fast, secure, and convenient payment options. We are confident that our partnership will help us to revolutionise the payment experience in the UAE, ushering in a new era of next-generation solutions that unlock the full potential of payments," Kumar stated.

The implementation of this technology not only marks a significant advancement in payment solutions but also represents a notable cost optimization achievement for ADNOC Distribution. This move aligns with their commitment to embracing innovative digital solutions.

Bader Al Lamki, CEO of ADNOC Distribution, shared insights into how this partnership supports ADNOC Distribution's Payment Device Standardisation strategy. "Our partnership with Magnati supports ADNOC Distribution's Payment Device Standardisation strategy, where payment and business solutions are seamlessly integrated end to end. Through our steadfast commitment to innovation enabled by technology and artificial intelligence, our new payment terminals also facilitate vehicle license plate recognition and allow customers to order from ADNOC Oasis stores, further supporting personalised customer experiences," Al Lamki explained.

To date, Magnati has successfully deployed over 10,000 terminals across ADNOC stations throughout the Emirates. This extensive rollout underscores both companies' dedication to enhancing customer service through technological innovation and digital integration.

With inputs from WAM