Latifa Bint Mohammed Highlights Culture's Role In Driving Sustainable Economies At World Economic Forum
H.H. Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of the Dubai Culture and Arts Authority, took part in a session titled "Mass Events: Massive Gains" at the 55th Annual Meeting of the World Economic Forum in Davos. The discussion explored how the creative economy can drive economic growth and community development.
The session brought together global leaders, including business executives and policymakers, to share insights on using the experience economy for sustainable progress. H.H. Sheikha Latifa highlighted Dubai's strategic role as a cultural hub, focusing on enhancing quality of life and well-being as central to UAE and Dubai government strategies.
H.H. Sheikha Latifa emphasised culture's importance in shaping social identity and connecting people. She noted that Dubai is home to 180 nationalities, each contributing to its unique character. This diversity enriches the city's cultural landscape and fosters a sense of community.
She explained that Dubai prioritises understanding industry needs over merely following existing best practices when developing strategies, especially within the creative sector. This approach ensures that initiatives are tailored to what people truly require.
H.H. Sheikha Latifa stressed the significance of public-private partnerships (PPPs), highlighting His Highness Sheikh Mohammed bin Rashid Al Maktoum's support for collaboration with private entities. The government's infrastructure investments have built trust, enabling private sector-led cultural initiatives.
Expo 2020 Dubai exemplified successful collaboration and inclusivity by providing individual pavilions for each participating country. This initiative reflected H.H. Sheikh Mohammed bin Rashid Al Maktoum's vision for Expo as a unifying platform showcasing regional capabilities.
Security at Mass Events
Addressing security concerns at large events, H.H. Sheikha Latifa cited Expo 2020 as an example of balancing strict security with attendee comfort. This balance was achieved through careful planning, collaboration, foresight, and effective crisis management strategies.
She also discussed integrating digital strategies into physical events to enhance accessibility and inclusivity, a necessity highlighted by the COVID-19 pandemic.
The Creative Economy's Impact
The session was moderated by Supriya Srivastava from Business Insider and featured esteemed panellists like Sir Martin Sorrell of S4Capital, Patrice Louvet of Ralph Lauren, and Anna Marks from Deloitte Global. They shared insights into how arts and culture can drive economic growth beyond their traditional entertainment roles.
The discussion highlighted large-scale events' potential to boost economic growth, improve infrastructure, and strengthen community resilience. It showcased Dubai's model of balancing economic development with sustainability under visionary leadership.
UAE's Participation in Davos
The UAE participated in the World Economic Forum meeting in Davos from January 20 to 24 with a high-level delegation led by H.H. Sheikha Latifa bint Mohammed bin Rashid Al Maktoum. Over 100 representatives from various sectors attended, demonstrating the UAE’s commitment to global dialogue on sustainable growth.
The World Economic Forum serves as a premier platform for fostering collaboration across key development sectors with an emphasis on advancing economic progress. The UAE’s involvement underscores its dedication to forming partnerships that promote prosperity worldwide.
With inputs from WAM
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