Kalimat Foundation Collaborates With EL Seed To Launch Art Collection Supporting Children's Literacy In Tunisia

An exclusive collection of art-inspired merchandise was launched by the Kalimat Foundation in collaboration with French-Tunisian artist eL Seed. The event, attended by H.H. Sheikha Bodour bint Sultan Al Qasimi, aims to support the Foundation’s Pledge a Library initiative. This programme focuses on enhancing children's access to books and promoting their right to read in Tunisia.

The partnership between Kalimat Foundation and eL Seed merges humanitarian goals with artistic expression. Known for his calligraffiti style, eL Seed combines traditional Arabic calligraphy with modern art. His work is celebrated globally in cities like London, Paris, and Dubai. This collaboration seeks to connect communities through creativity and compassion.

Sheikha Bodour highlighted the importance of empowering children through reading. "Every time we come together for children, we affirm that compassion remains a driving force for positive change. Our mission is to reach those often left behind and ensure every child has the opportunity to read, learn, and dream. This collaboration with the distinguished Tunisian artist eL Seed reflects the power of creative partnerships to transform vision into lasting impact. His art embodies values of identity, language, and belonging, which lie at the heart of our work," she said.

The proceeds from this collection will fully support the Pledge a Library programme. This initiative provides books and educational resources to children in Tunisia. Since its start, over 180 portable libraries have been distributed, benefiting more than 100,000 children across 27 countries through collaborations with humanitarian organisations.

eL Seed expressed his views on using art as a tool for social change: "Working with Kalimat Foundation goes beyond creativity; it’s about using art as a force for social impact. This initiative connects culture, learning, and compassion, empowering children to see the world through curiosity and imagination," he said.

Availability of the Collection

The eL Seed x Kalimat Foundation collection includes fashion items, stationery, and lifestyle products inspired by eL Seed's unique style. These items are available at the Kalimat Foundation booth during the Sharjah International Book Fair (SIBF 2025) at Expo Centre Sharjah until 16th November. Purchases can also be made online via the Foundation’s website.

This collaboration not only offers buyers a piece of meaningful art but also contributes to ensuring every child's right to read and learn is upheld. The launch event took place at Bait Elowal in Sharjah and was attended by members of the Board of Trustees from Kalimat Foundation along with media representatives and supporters of humanitarian causes.

With inputs from WAM