Jazan Region Governor To Open International Saudi Coffee Exhibition 2025 In Al-Dayer

The International Saudi Coffee Exhibition 2025 is set to begin on January 30 in Al-Dayer Governorate. Prince Mohammed bin Nasser bin Abdulaziz, the Governor of Jazan Region, will oversee the opening ceremony at the Prince Sultan Cultural Centre. The event will run for nine days, drawing participants from both local and international coffee sectors.

Deputy Governor Prince Mohammed bin Abdulaziz bin Mohammed bin Abdulaziz, who chairs the Supervisory Committee of the Strategic Office for Jazan Region Development, will also attend. The exhibition aims to highlight Saudi coffee's significance and its economic value. It seeks to enhance recognition of this national product while showcasing investment opportunities in related fields.

The exhibition will feature various activities, including live coffee roasting demonstrations and seminars. Experts from within and outside Saudi Arabia will lead specialized workshops. These events aim to provide insights into the coffee industry and promote knowledge sharing among enthusiasts and professionals alike.

Regions such as Aseer, Al-Baha, and Najran are participating in a collaborative effort to display their agricultural and cultural wealth. This participation underscores the Kingdom's reputation in coffee production. The event serves as a platform for these regions to present their unique contributions to Saudi Arabia's coffee heritage.

A key objective of the exhibition is to support local producers by offering a comprehensive marketing platform. This initiative aims to raise awareness about Saudi coffee's importance and its cultivation heritage in mountainous areas. By doing so, it hopes to attract numerous visitors and interested organisations.

The event is expected to significantly boost domestic tourism by increasing public knowledge about the cultural heritage of coffee-producing regions. It provides an opportunity for visitors to explore the rich traditions associated with Saudi coffee cultivation.

This exhibition not only celebrates Saudi coffee but also aims to foster economic growth through increased recognition and investment in this sector. By bringing together various stakeholders, it seeks to create a vibrant marketplace for ideas and opportunities within the coffee industry.

With inputs from SPA