AVITA Joins UAE’s NextGen FDI Initiative To Boost Artificial Intelligence Development

The Ministry of Economy has revealed that AVITA, a Japanese firm known for its expertise in generative AI and avatar-based solutions, is the newest member of the NextGen FDI initiative. This programme aims to draw innovative companies to the UAE by offering essential market-entry support. AVITA's entry is expected to significantly boost the UAE's tech landscape and aid its goal of becoming a global AI hub.

AVITA's mission, "evolving humanity with avatars," drives its use of AI tools to enhance customer service, streamline operations, cut costs, and boost sales. Their platforms, AVACOM and Ava Training, employ avatars as digital stand-ins for real people. These tools help businesses and employees overcome physical barriers and foster stronger customer connections through human-like interactions.

Hiroshi Ishiguro, AVITA’s CEO, is an expert in human-robot interaction. He received the Sheikh Mohammed Bin Rashid Al Maktoum Knowledge Award in 2015. Ishiguro has been involved in research projects at a UAE institute established by Dubai Future Lab and Japan Science and Technology Agency (JST). His work continues to contribute to advancements in this field.

Dr. Thani bin Ahmed Al Zeyoudi, Minister of State for Foreign Trade, remarked on AVITA's integration into the NextGen FDI initiative. He stated that it highlights their dedication to attracting visionary tech companies. "Their groundbreaking work in avatar solutions not only addresses current challenges such as labour shortages but also paves the way for new job opportunities and innovative business practices," he said.

Shogo Nishiguchi, AVITA's Cofounder and Chief Operating Officer, emphasised the UAE's strategic importance. He noted that it serves as both a gateway to the Middle East and a vital hub for global expansion. This strategic positioning makes it an attractive location for companies like AVITA looking to broaden their reach.

AVITA joins over 100 other firms in sectors like renewable energy, advanced manufacturing, and robotics within the NextGen FDI initiative. This collaboration is set to play a key role in fostering a diverse economy driven by knowledge in the UAE. The country aims to be well-prepared for future technological advancements through these partnerships.

The inclusion of AVITA into this initiative marks a significant step towards enhancing technological capabilities within the UAE. By attracting such forward-thinking enterprises, the nation continues its journey towards becoming a leader in artificial intelligence on both regional and global stages.

With inputs from WAM