Ithra Unveils Unique Generation Alpha Report Addressing Digital Family Life Challenges

The King Abdulaziz Center for World Culture (Ithra) recently introduced a groundbreaking report titled "The Truth About Family Life in a Digital Age." This unveiling took place at the Sync Digital Wellbeing Summit, which was part of the Global Symposium for Regulators 2025 (GSR25). The symposium, held in Riyadh, was organized by the Communications, Space and Technology Commission.

Sync's initiative, "Gen Alpha, Gen AI: Who's Protecting Our Future Generation?", aims to empower individuals to regain control over their digital lives. It brings together global experts from technology, education, and policy fields to explore frameworks that protect children and preserve cultural values. The summit emphasized Saudi families' active role in shaping digital transformation while maintaining cultural traditions.

The report delves into how digital technology is reshaping childhood and family life in Saudi Arabia. Dr. Fahad AlBeyahi, head of Sync Global Digital Wellbeing, stated, "This report represents a global benchmark in understanding how rapid technological development is redefining childhood." He emphasized the importance of ensuring future generations thrive in this digital era.

Princess Nouf bint Muhammad Al Saud, CEO of the King Khalid Foundation, highlighted the need to address technological and legislative risks during her keynote speech. She stressed confronting harmful online content and empowering families to navigate these challenges. She also noted the importance of supporting schools in mitigating negative effects of digital transformation.

The Gen Alpha report involved over 750 participants from Saudi Arabia, including parents and educators. It combines survey data with anthropological research. Findings reveal that more than 85% believe technology supports education and health. However, 90% call for stronger safeguards to protect cultural values.

A significant 95% of parents support government regulation of online content. Half believe public education campaigns are effective in addressing these issues. Saudi parents are vigilant about screen content to ensure it aligns with cultural values and is age-appropriate for their children.

Empowering Future Generations

Princess Nouf emphasized developing strict legislation against online exploitation and creating healthy digital environments for children. She urged equipping parents and educators with techniques to address addiction and consumer manipulation. This knowledge can then be passed on to future generations.

The summit underscored that Saudi families are not just adapting to digital changes but actively shaping them while balancing technological progress with cultural values. Insights from national and global reports will inform future campaigns and educational tools supporting families worldwide.

The GSR serves as an annual platform bringing together regulatory authorities' heads, decision-makers, and experts to discuss developments in information and communication technology sectors globally.

With inputs from SPA