IMI Media Academy Empowers Future Media Leaders With Essential AI Skills And Technology Training

In just half a year since its inception, IMI Media Academy has equipped 145 media and executive leaders from the UAE and surrounding regions with essential skills for innovation in a tech-driven media landscape. The Academy has quickly become a key resource for professionals aiming to enhance their abilities in storytelling, presenting, and content creation amidst rapid technological advancements.

The Academy's training model is designed to be future-oriented, incorporating AI-powered learning, multilingual instruction, and fast skill development. This approach is delivered by esteemed international experts to boost professional growth in areas like strategic communications, crisis management, digital storytelling, and AI-enhanced media production.

In parallel, 95 emerging talents have completed the Academy’s Young Leadership Programme. Participants included individuals from the Abdulla Al Ghurair Foundation across three groups and students from the Abu Dhabi Music and Arts Foundation. This highlights the Academy’s dedication to nurturing young talent through partnerships with leading educational and cultural institutions in the region.

Faisal bin Huraiz, Director of IMI Media Academy, stated: "In a media landscape increasingly shaped by technology and AI, it is essential to equip future leaders not only to adapt but to innovate. Our advanced and immersive training programmes combine practical, hands-on experience with cutting-edge technology and expert mentorship, ensuring participants are ready to lead, evolve, and thrive in a rapidly changing industry."

IMI Media Academy provides each participant with a personalised learning journey. This includes initial assessments, customised learning paths, and advanced post-training support. Such tailored approaches ensure long-term impact while aligning with global best practices.

Within six months of operation, IMI Media Academy has delivered immersive training to over 50 executives from prestigious organisations like the UAE Media Council, Abdulla Al Ghurair Foundation, Vodafone Egypt, among other significant public and private sector entities.

Commitment to Innovation

Bin Huraiz further commented: "To future-proof the media industry, leaders must embrace AI and technological innovation. Our graduates are not just prepared for today’s media challenges — they are shaping tomorrow’s media breakthroughs."

Aiming to become a global hub for media leadership and specialised training, IMI Media Academy continues setting new benchmarks. It empowers upcoming media professionals to navigate and influence the future of an ever-evolving industry.

With inputs from WAM