Historic Jeddah Captivates Global Audiences At World Travel Market In London

Historic Jeddah recently participated in the World Travel Market in London from November 4 to 6, 2025. The pavilion representing Historic Jeddah captured significant attention from global tourism and cultural audiences at the event. It stood out among international destinations, drawing media coverage from major outlets and journalists who focus on culture and heritage.

During the exhibition, Historic Jeddah signed four memoranda of understanding. These agreements aim to enhance the cultural and tourism experience while building strategic partnerships with national entities in the sector. This initiative aligns with efforts to strengthen Saudi Arabia's position as a global hub for culture and heritage.

The pavilion featured interactive experiences and digital showcases that reflect ongoing development within the district's revival projects. Reporters interviewed representatives of Historic Jeddah, highlighting these elements. Several media outlets documented the pavilion’s activities, key showcases, and visitor engagement during the event.

Visitors to the pavilion enjoyed a variety of tourism products and interactive elements. These included guided heritage tourist routes and a digital display of archaeological discoveries accessible via QR codes. Special packages for the teamLab Borderless Museum were also available, enhancing visitor engagement.

The district's presence on Google Arts & Culture was another highlight. Visitors could explore immersive virtual tours and stories that connect the district’s heritage through modern technology. This initiative is part of broader efforts to integrate cultural heritage with contemporary digital platforms.

The Ministry of Culture is committed to developing cultural and tourism programs in line with Saudi Vision 2030 objectives. These initiatives aim to preserve architectural heritage while utilizing it as a source of creativity and sustainable development.

Historic Jeddah's participation in this global event underscores its dedication to promoting cultural heritage on an international stage. The focus remains on leveraging historical assets for sustainable growth while fostering global recognition of Saudi Arabia's rich cultural landscape.

With inputs from SPA