Halo AI Secures USD 6 Million Funding To Transform Brand-Creator Collaborations Globally

Halo AI has secured US$6 million in seed funding to enhance brand and creator collaborations. The funding round was led by Raed Ventures and Shorooq, with participation from former executives of Snapchat, Microsoft, Airbnb, Amazon, and gaming industry investors. This announcement was made during the 1 Billion Pitches competition at the 1 Billion Followers Summit.

The investment will support Halo AI's global expansion beyond its initial success in Saudi Arabia. Immediate plans include launching in Dubai and Kuwait, followed by further growth across the MENA region, Europe, and North America. The company's advanced AI technology has already attracted partnerships with brands like Kitopi, ToYou, 1/2M, and Syarah.

Halo AI's innovative AI capabilities have been developed by experts from AWS, Meta, and Snapchat. These technologies have positioned the company as a leader in the field within months of operation. The platform offers a 97% campaign completion rate compared to the industry average of 65%, allowing campaigns to go live within 48 hours.

For creators using Halo AI's platform, payments are guaranteed within 72 hours—a first for the region. Vito Strokov, Co-Founder and CEO of Halo AI, highlighted that their AI acts as an intelligent partner in collaborations. It autonomously matches creators with brands and optimizes campaign performance in real-time.

Tina Daher from Shorooq emphasized the transformative potential of the creator economy. She stated that Halo AI’s technology is revolutionizing this space with unmatched precision and efficiency. Daher expressed excitement about supporting Halo AI’s vision to redefine brand-creator connections globally.

Wael Nafee of Raed Ventures noted the booming creator economy and brands' desire for authentic audience connections. He praised Halo AI’s innovative platform for transforming creator-brand partnerships. Nafee expressed confidence that Halo AI will become a leading platform in this rapidly growing market.

Strokov added that traditional methods couldn't address inefficiencies in creator marketing. "Our agentic AI operates as an intelligent partner," he said. "It makes autonomous decisions about creator-brand matches." This results in an 85% reduction in manual work while exceeding industry performance standards.

This funding round underscores Halo AI's mission to enable efficient collaborations between brands and creators on a large scale. With its cutting-edge technology and strategic partnerships, Halo AI is set to make significant strides in expanding its reach globally.

With inputs from WAM