Global Media Congress 2024 To Explore Future Media Trends And Digital Challenges

The third day of the Global Media Congress 2024 will host extensive discussions on current trends and challenges in the media industry amid digital transformation. Media pioneers, creatives, and experts from across the globe will participate. This day aims to underscore the significance of these discussions and their potential influence on media's future, highlighting innovations that could enhance media's role in societal and cultural development.

A panel titled "What Will Media Look Like Next?" will examine how modern technology is driving revolutionary changes in media. Participants will discuss digital content's transformative role and stress maintaining professional and ethical standards amidst rapid changes. The session will also address how creatives and media platforms can shape media's future while tackling technical and ethical challenges.

Another discussion, "Media as a Mechanism of Soft Power," will explore social media's role as a tool for soft power. It will focus on directing social media to spread positivity and amplify its constructive impact on society to support community goals. This session aims to highlight how social media can be harnessed for societal benefit.

The programme includes a session titled "The Evolution of Media: Podcasts, Journalism, and the Resilience of Radio." This session highlights podcasts as an emerging form of journalism. It will cover journalistic integrity, ethical considerations, societal impact, redefining journalism in the digital age, and podcasts' role in shaping news delivery.

A session called "Psychology in Media" will delve into the connection between media content and psychology. It examines how digital media influences perception, behaviour, and mental health. The focus will be on using psychological principles to capture attention, build emotional connections, and effectively shape societal narratives.

"Mindful Media: Supporting Children’s Well-being in a Digital Era" is another session that explores digital and social media's dual impact on children’s well-being. It balances its potential to inspire creativity with evidence of possible adverse effects on mental health. This session aims to provide insights into supporting children's well-being in today's digital landscape.

Tackling Misinformation

The panel discussion "Is the News Fake? Combating Misinformation and Fake News on Social Media Platforms" addresses challenges faced by digital media today. It explores algorithms' impact, echo chambers, ethical dimensions of content moderation, emphasising media literacy's importance in empowering audiences to discern facts.

The dialogues during the Global Media Congress are expected to map out a future roadmap for media's role in society. Sessions will conclude with recommendations to enhance media integrity, leverage technology for industry advancement, while emphasising cultural and societal dimensions.

With inputs from WAM