Fujairah Media Forum 2024 Explores Challenges In Media And Social Media
The Fujairah Media Forum 2024 commenced today, exploring a myriad of topics pivotal to the evolution of the media landscape in the UAE. Among the subjects tackled were the dynamics of the media industry within the region and the increasingly influential role of social media influencers, described as "Ambassadors Without Embassies." The forum's agenda on its inaugural day was rich with insights into the transformation and challenges faced by media professionals in a rapidly evolving digital world.
Under the moderation of Abdullah Abdelkarim, Director of the News Centre at the Emirates News Agency (WAM), the first session brought together prominent figures from government media offices across the UAE. Mohammed Al Kaabi, Director General of the Ajman Government Media Office, Hiba Fatani, Director General of the Ras Al Khaimah Government Media Office, and Jamal Adam, Director of the Fujairah Government Media Office, shared their experiences and strategies for modernising public communication. The discussion underscored the necessity for innovative storytelling and audience engagement methods to foster trust and enhance public awareness. Furthermore, it emphasised showcasing the unique economic, tourism, and cultural attributes of each emirate.
The subsequent session delved into the influence of social media influencers on traditional media platforms. Participants examined both the opportunities and hurdles presented by social media engagement. This discussion is particularly relevant in an era where influencers have become key players in shaping public opinion and trends.
The forum was graced by the presence of H.H. Sheikh Mohammed bin Hamad bin Mohammed Al Sharqi, Crown Prince of Fujairah, marking a significant endorsement from the highest echelons of leadership in Fujairah. His attendance underscores the importance placed on media development and digital transformation within the emirate and across the UAE.
The Fujairah Media Forum 2024 serves as a critical platform for dialogue among media professionals, offering a space to navigate the complexities of digital communication. By addressing both the challenges and potentials within the media industry and social media landscape, it aims to chart a course towards more effective and engaging communication strategies that resonate with audiences globally.
With inputs from WAM
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