Sneaker Con Free Tickets Announced By GEA As Riyadh Season 6 Highlights Global Sneaker Culture

Free entry has been announced for Sneaker Con in Riyadh, with tickets released through the Webook application. The event returns as part of the sixth edition of Riyadh Season and will run from January 26 to 28 at Cool Arena in Boulevard City.

Chairman of the Board of Directors of the General Entertainment Authority (GEA) Advisor Turki Alalshikh confirmed that Sneaker Con is coming back to the capital. The decision aligns with plans to host major global entertainment events and widen the range of visitors attending Riyadh Season activities.

Sneaker Con is described as one of the world’s largest specialised sneaker exhibitions, with more than 40 events held each year. Host cities include New York, Los Angeles, London, Shanghai, and Sydney, highlighting the event’s reach across North America, Europe, Asia, and Australia.

The exhibition functions as an international platform that brings together brands, designers, content creators, and collectors of rare sneakers in one venue. Participants use the event to display collections, share expertise, and connect with global sneaker communities that follow the latest designs and trends.

Visitors in Riyadh are set to experience a wide programme that covers sneaker marketplaces and limited-edition releases. The event also includes authentication services, buying and selling zones, live shows, interactive workshops, and panel discussions, along with a main stage and activities reflecting international youth culture.

The last Sneaker Con held under the umbrella of Riyadh Season recorded strong public attendance and high engagement from local and international brands and stores. That edition helped establish the event as one of the leading mass-attendance exhibitions in the region for sneaker fans and traders.

Hosting Sneaker Con with free tickets supports Riyadh Season’s direction to offer varied global events that appeal to new audience segments. This approach aims to keep pace with current entertainment trends while strengthening Riyadh’s position as a destination known for distinctive, high-quality events.

With inputs from SPA