Forbes Middle East Collaborates With BRIDGE Summit To Launch The Signature Programme For Economic Leaders

Forbes Middle East has partnered with the BRIDGE Summit 2025 to introduce The Signature, a new talk programme. This initiative provides an interactive media platform featuring economic leaders who have significantly influenced decision-making and contributed to regional development. The programme offers podcast-style discussions that explore leadership insights and experiences shaping the future.

The Signature is hosted by Maysa AlQalla, an economic journalist with 22 years of experience interviewing global leaders. AlQalla serves as Forbes Middle East's official media voice for this series, presenting leadership journeys through insightful dialogue. The programme's philosophy, "From here, the journey begins," reflects its focus on exploring leadership experiences.

Dr. Jamal Al Kaabi, Vice-Chairman of BRIDGE, highlighted the collaboration's goal to elevate economic dialogue in the region. He stated that launching The Signature during BRIDGE Summit 2025 aligns with their vision of redefining media's role as an active force in shaping awareness and policymaking. The programme aims to move beyond mere display or promotion.

Al Kaabi explained that The Signature provides a unique platform for audiences to engage with decision-making processes through in-depth conversations. These discussions reveal the visions of economic leaders who have driven significant transformations and contributed to building the future. The programme focuses on authentic leadership stories rather than protocol-driven narratives.

What distinguishes The Signature is its ability to delve into the minds of decision-makers, exploring how and why strategic choices were made. "We believe that behind every strategic decision lies a journey worth telling," said Al Kaabi. This belief forms the foundation of the programme's philosophy: "Here is where the journey begins."

The Signature serves as a living archive of inspiring leadership and a knowledge library documenting executive experiences while reinforcing the region’s economic narrative globally. It features influential economic figures whose names will be announced later, with each episode lasting about 30 minutes.

A Platform for Powerful Ideas

Khuloud Al Omian, CEO and Editor-in-Chief of Forbes Middle East, stated that The Signature embodies their mission to produce influential content driven by leadership. It reflects excellence and innovation defining the region. Launching from the UAE reinforces its leading media model, where journalism transcends reporting to become a platform for powerful ideas.

Al Omian added that this unique programme allows economic leaders to examine their ideas deeply and highlight achievements shaping the region’s economic landscape. Collaboration with BRIDGE Summit opens avenues for creating world-class platforms that elevate real success stories and inspire future generations.

Documenting Transformative Experiences

Maysaa Qalla, Senior Presenter at Forbes Middle East, expressed that joining Forbes Middle East for The Signature marks a continuation of her professional responsibility to document transformative experiences reshaping market consciousness. She emphasised that real impact begins with understanding the idea preceding achievement.

The Signature aims to bring audiences closer to leaders' minds by documenting questions shaping economic shifts and redefining market direction. This partnership between Forbes Middle East and BRIDGE Summit places these leadership experiences in a global context for content creation.

The programme transforms conversations from merely presenting achievements to understanding decision-making processes, inspiring future generations through deep experience rather than surface-level accomplishments.

With inputs from WAM