FIX, The Original Dubai Chocolate, Donates AED 1 Million To Support Fathers Endowment Campaign

FIX, the Original Dubai Chocolate, has contributed AED1 million to the Fathers Endowment campaign. This initiative was launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai. The campaign aims to honour fathers in the UAE by creating a sustainable fund for healthcare and treatment for those in need.

The Fathers Endowment campaign is part of the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI). It encourages donations in honour of fathers, promoting values such as compassion and solidarity. This initiative strengthens the UAE's reputation as a leader in charitable work and supports the concept of charitable endowments.

FIX's contribution is part of a broader community response to the campaign. The company highlighted that this effort sends a hopeful message to less fortunate communities worldwide. It reflects the UAE's deeply rooted values of generosity and human solidarity. FIX expressed its commitment to working with MBRGI to improve lives globally.

The campaign continues to welcome donations from both institutions and individuals through six main channels. These include the campaign's website (Fathersfund.ae) and a toll-free call centre at 800 4999. Donations can also be made via bank transfers in UAE dirhams to Emirates Islamic Bank using IBAN: AE020340003518492868201.

For those preferring SMS donations, Etisalat by e& and du users can send "Father" to specific numbers: 1034 for AED10, 1035 for AED50, 1036 for AED100, and 1038 for AED500. Additionally, contributions can be made through the DubaiNow app under the "Donations" tab or via Dubai's Jood platform at Jood.ae.

The campaign not only honours fathers but also reinforces noble values like generosity. It aims to create a community-wide movement supporting these goals. FIX stated, "Contributing to this Ramadan campaign and supporting its goal of providing sustainable healthcare to the underprivileged expresses our profound appreciation for fathers and the vital role they play."

This initiative highlights how individuals can honour their fathers while contributing positively to society. It showcases how collective efforts can lead to significant impacts on those most in need.

With inputs from WAM