ImpaQ Forum In Riyadh Concludes First Day With Over 1,500 Influencers And Experts

The Impact Makers Forum "ImpaQ" began in Riyadh, under the patronage of Minister of Media Salman bin Yousef Al-Dossary. The event attracted over 1,500 influencers, experts, and content creators from Saudi Arabia and beyond. The opening ceremony included a performance titled "The Butterfly Effect," which highlighted the forum's message and significance across various fields.

Minister Al-Dossary spoke about the increasing influence of social media personalities. He stressed the need to use this influence to encourage creativity and innovation. This can inspire individuals towards social and economic progress. The first day's activities took place at the "Innovation Stage," featuring discussions on topics like balancing life with social media influence.

In the "Influence Zone," sessions explored how Snapchat creators develop their content. Discussions also covered sports' reach from fields to social media. Participants examined how digital platforms and technology content evolve, focusing on achieving global impact through these tools.

The forum spans over 23,000 square meters and is the largest of its kind in Saudi Arabia. It includes three main areas: the "Innovation Zone" for panel discussions, the "Influence Zone" for sharing experiences, and the "Creativity Zone" for workshops and presentations. Over two days, more than 40 activities cover 14 fields like media, AI, sports, tourism, and entertainment.

At the "Lab" area, interactive workshops engaged over 500 participants with global experts like Philip Kotler. Topics included "How Marketing Has Evolved Over the Last 50 Years" and "The Impact of Your Relations and Communications." These sessions provided insights into marketing's evolution and effective communication strategies.

The forum's first day also featured discussions on Saudi Arabia as a gateway to space. Speakers delved into future influences in media, investment, and innovation while highlighting female role models in sports. They also discussed Saudi companies making significant impacts across various sectors.

Engaging a Global Audience

The event drew over 30,000 visitors with its opening ceremony streamed online to more than one million viewers worldwide. Tomorrow promises another day filled with engaging discussions and workshops led by top experts and influencers.

The ImpaQ Forum continues with a rich agenda aimed at inspiring further impact. Attendees can look forward to more sessions that explore diverse topics related to influence across different sectors.

With inputs from SPA