Expo Centre Sharjah And SEIFE Collaborate To Enhance Trade Exhibitions And Economic Growth

Expo Centre Sharjah recently held discussions with the Syrian Establishment for International Fairs and Exhibitions (SEIFE) to explore ways to enhance collaboration in organising trade shows and economic events. The meeting aimed at strengthening the exhibitions sector, boosting its role in economic development, and expanding business cooperation between entrepreneurs and investors from both regions.

Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, met with Mohammed Hamza, Director-General of SEIFE. They discussed strategies to improve joint efforts and elevate the exhibitions and conferences industry. Al Midfa stressed the importance of diversifying strategic partnerships with exhibition centres globally, especially within the Arab region, to improve performance, competitiveness, and sustainability.

Both parties examined how Expo Centre Sharjah's advanced facilities could attract Syrian companies and investors to future events. They exchanged annual event calendars to align participation and foster stronger cooperation between businesses in both countries. This exchange aims to create new partnership opportunities in upcoming economic and commercial events.

Al Midfa highlighted that the exhibitions sector is crucial for economic growth and recovery. He noted significant collaboration opportunities with SEIFE through joint events or tailored services for investors and visitors from both sides. "The exhibitions and conferences sector remains an essential driver of economic growth," he stated.

Mohammed Hamza expressed SEIFE's interest in a long-term partnership with Expo Centre Sharjah. He acknowledged the centre's successful track record in fostering bilateral cooperation that benefits economic sectors in both nations. Hamza added that Expo Centre Sharjah hosts over 80 specialised exhibitions annually across various sectors, offering Syrian companies numerous opportunities to expand their reach.

The discussions also focused on leveraging Expo Centre Sharjah’s capabilities in hosting major events. By doing so, they aim to attract more Syrian companies and investors to participate in upcoming exhibitions. This initiative seeks to broaden business avenues between entrepreneurs from both regions.

Expo Centre Sharjah remains committed to enhancing its strategic partnerships worldwide. This commitment is particularly strong within the Arab region, aiming to boost the performance of the exhibitions sector. The centre's efforts are directed towards ensuring long-term sustainability and competitiveness in this field.

The meeting concluded with a shared vision for future collaborations that would serve the interests of both countries' economic sectors. By aligning their efforts, both parties aim to create a robust platform for business cooperation that supports regional growth and development.

With inputs from WAM