Middle East Cosmetics Show Set To Debut At Expo Centre Sharjah From October 8 To 12, 2025

The Expo Centre Sharjah will host the inaugural Middle East Cosmetics Show from 8th to 12th October 2025. This event, backed by the Sharjah Chamber of Commerce and Industry (SCCI), is the first of its kind in the region. It aims to bring together over 200 global and local cosmetic brands, industry professionals, distributors, and experts under one roof.

The exhibition spans 4,000 square meters and features more than 5,000 products. Visitors can explore the latest trends and innovations in beauty and personal care. The event serves as a platform for networking, sharing expertise, and forming valuable partnerships among industry stakeholders.

The show covers eight core segments within the beauty industry. These include cosmetics, skincare, haircare, fragrances, organic beauty products, men’s grooming, cosmetic ingredients manufacturers and suppliers, and specialised e-commerce platforms. This diverse range ensures a comprehensive showcase of the industry's offerings.

Attendees can engage directly with top industry specialists and key players. This includes retailers, salon and spa operators, beauty-focused e-commerce companies, end-consumers, and luxury product enthusiasts. The exhibition also promotes local brands by showcasing their products to a wide audience.

The agenda includes 150 live demonstrations alongside expert-led educational sessions and workshops. Renowned makeup artists and beauty specialists will conduct tutorials and professional consultations. Exclusive offers on premium products from leading brands are also available during the event.

Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, stated that this flagship trade event enhances Sharjah’s position in the exhibitions industry. "It highlights Expo Sharjah’s role as a strategic business hub," he said. The event helps participating brands achieve commercial goals while expanding access to diverse markets.

Strategic Advantages of UAE

The exhibition reflects the steady growth of the beauty market in MENA. The UAE stands out due to its high purchasing power and diverse consumer base. Additionally, Sharjah offers strategic advantages like advanced distribution networks and comprehensive logistical infrastructure.

The Middle East Cosmetics Show is open to visitors on Wednesdays and Thursdays from 14:00 to 22:30; Fridays from 15:00 to 22:30; Saturdays and Sundays from 12:00 to 22:30. This schedule allows ample time for attendees to explore all that the show has to offer.

With inputs from WAM