Expo 2030 Riyadh And Saudi Media Forum Form Foresight Partnership To Boost Media Engagement

Expo 2030 Riyadh has entered a formal strategic partnership with the Saudi Media Forum, confirming joint work to support preparations for the global exhibition. Under the agreement, Expo 2030 Riyadh becomes the Forum’s "Foresight Partner", aligning with the Expo theme "Foresight for Tomorrow" and highlighting shared interest in future-orientated dialogue.

The partnership centres on closer coordination with Saudi Arabia’s media sector to explain the national importance of Expo 2030 Riyadh. Both sides plan activities that underline how media organisations can explain the event’s goals, expected impact, and long-term legacy to audiences across the Kingdom and abroad.

During the signing ceremony, Chief Executive Officer of Expo 2030 Riyadh Company Talal Al-Marri and Chairman of the Saudi Media Forum Mohammad Al-Harithi confirmed the new partnership. The event also underlined the role of the Arab States Broadcasting Union, which Al-Harithi leads, in supporting regional media cooperation.

Al-Marri said on the occasion: "Our partnership with the Saudi Media Forum is a key enabler as we progress toward delivering Expo 2030 Riyadh. By working closely with a vital platform whose reach extends across the Kingdom, we are strengthening our ability to communicate Expo’s vision, purpose and legacy. Through this collaboration, we are looking forward to engaging audiences in Saudi Arabia to build momentum and reinforce the impact of Expo 2030 Riyadh beyond the event itself."

Expo 2030 Riyadh will participate actively in this year’s Saudi Media Forum, using the gathering to engage with the Kingdom’s media ecosystem. Planned contributions aim to highlight how the Expo reflects Saudi Arabia’s wider transformation journey and how communication efforts can keep the public informed about preparations and milestones.

The Saudi Media Forum has pledged ongoing backing for Expo 2030 Riyadh by creating year-round exposure opportunities through leading Saudi and regional outlets. This sustained media support is intended to broaden reach, deepen public understanding and secure consistent coverage for developments linked to the Expo’s planning and delivery.

Al-Harithi also stated: "This strategic partnership reflects the vital role of media in supporting national milestones. Expo 2030 Riyadh is a significant moment for Saudi Arabia, and the Saudi Media Forum is proud to support its success by amplifying its story and contribution to the Kingdom."

Expo 2030 Riyadh and Saudi Media Forum event details

The next edition of the Saudi Media Forum will take place in Riyadh from 2 to 4 February 2026. Organisers expect participation from more than 250 local, regional and international companies, alongside senior media decision-makers and firms specialising in technology and innovation.

Expo 2030 Riyadh is planned as a major international gathering that will bring together countries, innovators and communities to discuss urgent global challenges. The event aims to encourage shared work on forward-looking solutions and is expected to be one of the most inclusive Expos, hosted in Saudi Arabia as a bridge between continents and cultures while reflecting Vision 2030 progress.

With inputs from SPA