Discover Europe Travel Summit Joins Marhaba 2025 In Dubai For GCC Tourism Professionals

The Discover Europe Travel Summit meets Marhaba 2025 is scheduled for 25th and 26th April in Dubai. This event marks the first collaboration between Austria Tourism, Atout France Middle East, the German National Tourist Office GCC (GNTO), and the Spanish Tourist Office. It aims to connect travel professionals from the GCC, Levant, and India with 130 suppliers from Austria, France, Germany, and Spain.

A total of 5,720 pre-arranged meetings will occur over the two days. The summit acts as a strategic platform for destination marketing organisations, hospitality providers, DMCs, and transport specialists. They will exchange insights and establish long-term partnerships with 150 qualified buyers.

Austria continues to attract GCC travellers with its alpine landscapes, lakes, and cultural cities. Michael Tauschmann from Austria Tourism highlighted that the country offers authentic experiences in lesser-known regions. He sees the summit as an ideal opportunity to engage with key experts.

France remains a favourite for its iconic landmarks and luxury shopping experiences. Maulin Dominique of Atout France Middle East views the summit as a chance to present curated offerings. It also serves to strengthen partnerships within the region.

Germany's Cultural Heritage

Germany draws visitors with its rich cultural heritage and green spaces. Yamina Sofo from GNTO GCC emphasised the summit’s role in showcasing tailored experiences like wellness and family-friendly travel options.

Spain's Diverse Offerings

Spain appeals to GCC travellers through its cultural richness and geographic diversity. Carlos Ruiz González of the Spanish Tourist Office noted that the event supports Spain’s outreach in a key growth market by enabling direct engagement with regional travel leaders.

Together, these four countries offer a diverse range of attractions for GCC travellers—from nature and heritage to family and luxury tourism. The summit provides a crucial platform for business development while reflecting Europe’s commitment to delivering world-class travel experiences throughout the year.

With inputs from WAM