Emirati Media Showcases Growing Global Influence At Global Media Congress 2024

Prominent Emirati media organisations were at the forefront of the Global Media Congress 2024 (GMC). This event, held at the Abu Dhabi National Exhibition Centre (ADNEC), showcased the UAE's growing role in media innovation. The theme "Vision, Empowerment, Interaction" highlighted advancements in digital transformation and content creation within the nation's media landscape.

Abu Dhabi Media Network introduced advanced technological solutions during the Congress. These included a virtual studio, AI-based smart journalist tools, and multilingual smart speaker systems. Meanwhile, Dubai Media City emphasised collaboration across the media sector to promote sustainable growth. They also presented their 2024 Digital Creative Economy white paper.

Nasser Al Yamahi, Executive Director of Fujairah Culture and Media Authority, noted that the Congress served as a platform to showcase Fujairah's diverse initiatives. These initiatives span tourism, economy, trade, sports, and culture. The event provided an opportunity to highlight these aspects on a global stage.

Mohammed Ghanim from Ras Al Khaimah Radio Authority described the Congress as a chance to explore new digital media opportunities. It allowed for direct engagement with experts and fostered strategic collaborations. This year, Ras Al Khaimah participated under the Ras Al Khaimah Government Media Office.

Al Ain Media introduced the "Dawahi Al Ain" Initiative at the Congress. This is the first digital community platform aimed at promoting Al Ain City's culture. Ajman also contributed by presenting a unified media strategy to enhance communication between its government and local entities.

AI-Powered Innovations

Abdullah Murad Al Mazmi from Sharjah Media City (Shams) detailed several initiatives presented at the event. These included an AI-powered platform for creating innovative visual content and another for film and series production. Additionally, an interactive podcast was launched to connect government leaders with youth.

The Global Media Congress 2024 highlighted how Emirati media entities are shaping future media landscapes through innovation and collaboration. The event underscored their commitment to advancing digital transformation and fostering strategic partnerships within the industry.

With inputs from WAM