Emirates Perfumes And Oud Exhibition Concludes With Over 25,000 Visitors And Record Participation

The Emirates Perfumes and Oud Exhibition wrapped up its second edition on Sunday evening, achieving remarkable success with record-breaking attendance. Organised by Expo Centre Sharjah and supported by the Sharjah Chamber of Commerce and Industry (SCCI), the event welcomed over 25,000 visitors. This marked a 25% increase from the previous year's 20,000 attendees, highlighting its growing popularity.

This year's exhibition featured 100 exhibitors and showcased over 500 major local and international perfume brands. The event also included young Emirati entrepreneurs in the perfume industry. Spanning 8,000 square meters, it provided a platform for luxury oud collections and exquisite fragrances during its 10-day duration.

The exhibition's agenda included the "Emirates Perfumes Forum," which aimed to foster collaboration among perfume manufacturers, producers, and key industry players both locally and internationally. The forum introduced innovations shaping the future of the perfume industry with participation from renowned experts and master perfumers.

Discussions at the forum focused on topics like the future trajectory of the fragrance industry. Advanced techniques in perfume processing, production, storage, and manufacturing were also explored to align with high-quality standards. These discussions provided valuable insights into industry advancements.

Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, noted: "This year’s edition saw a 100 percent increase in the number of exhibitors compared to the inaugural edition." He highlighted the participation of top perfume manufacturers, traders, and renowned brands from both local and international markets.

Opportunities for Entrepreneurs

Al Midfa emphasised that the significant visitor turnout and extensive participation underscore the exhibition's success. It plays a crucial role in driving growth within the perfume industry by supporting entrepreneurs and professionals while boosting their sales. The event provided valuable opportunities for young talents and SMEs in the perfume sector.

The exhibition encouraged these emerging businesses to showcase their products, helping them gain practical experience in entering the marketplace. This initiative supports entrepreneurship within the industry by offering a platform for exposure and growth.

The Emirates Perfumes and Oud Exhibition continues to be a vital event for promoting collaboration among industry stakeholders. It fosters innovation while providing opportunities for emerging talents to thrive in a competitive market environment.

With inputs from WAM