Emirates NBD Launches First Bank-Branded Gold Bar To Enhance Dubai’s Gold Trading Sector

Emirates NBD has introduced the 'Emirates NBD Gold', marking a significant development in the UAE's gold sector. This launch, attended by H.H. Sheikh Ahmed bin Saeed Al Maktoum and senior officials, signifies Dubai's growing influence in global gold trading. The initiative aligns with the UAE's vision for financial innovation and asset diversification, positioning Emirates NBD as a leader in this field.

The introduction of 'Emirates NBD Gold' enhances Dubai's status as a key player in the international gold market. It supports the UAE’s broader goals of financial progress and digital transformation. This move underscores Emirates NBD’s commitment to innovation and competitiveness in the gold industry, reflecting its strategic role in advancing the national economy.

H.H. Sheikh Ahmed bin Saeed Al Maktoum expressed his satisfaction with this launch, stating, "I am very pleased and proud to announce the launch of the new ‘Emirates NBD Gold’. This initiative marks a step in Emirates NBD’s journey of transformation." He highlighted that this issuance showcases the bank's ability to deliver quality products that meet investor expectations while enhancing global competitiveness.

Hesham Abdulla Al Qassim, Vice Chairman and Managing Director of Emirates NBD Group, noted the bank's historical role since 1963 when it issued its first Letter of Credit for gold trade. He stated, "Today we carry the legacy forward as the first bank to issue a branded gold bar investment product bridging tradition with innovation." This reflects Emirates NBD’s ongoing efforts to blend tradition with modern financial solutions.

Product Details and Availability

'Emirates NBD Gold' is accessible to all customers through a certificate that can be redeemed at any time. Investors have the option to store their gold securely with the bank or take physical possession based on their preference. The certificates are available via relationship managers or through Emirates NBD’s digital platform.

Each gold bar comes sealed in denominations of 10, 50, and 100 grams, featuring the Emirates NBD logo. Every bar is accompanied by a unique certificate verifying its authenticity and ownership. This ensures transparency and trust for investors choosing this innovative product from Emirates NBD.

This initiative not only adds to Emirates NBD’s rich history but also supports long-term economic growth and regional development underpinned by UAE’s wise leadership. The launch of 'Emirates NBD Gold' represents a strategic step towards achieving greater innovation within the banking sector while contributing positively to Dubai’s economic landscape.

With inputs from WAM