Emirates Foundation And FAB Unveil Initiative To Boost Financial Literacy In UAE

In the presence of H.H. Sheikh Theyab bin Mohamed bin Zayed Al Nahyan, Deputy Chairman of the Presidential Court for Development and Fallen Heroes’ Affairs, and Chairman of the Emirates Foundation, Emirates Foundation has launched the "Financial Wellbeing and Sustainability Initiative." This initiative, in partnership with First Abu Dhabi Bank (FAB), aims to provide financial planning tools to UAE citizens and residents.

The signing ceremony, held at Qasr Al Watan, Abu Dhabi, was attended by notable figures including Khaled Mohamed Balama, Governor of the Central Bank of the UAE; Dr. Mugheer Khamis Al Khaili, Chairman of the Department of Community Development (DCD); Dr. Mubarak Saeed Al Shamsi, Director-General of Abu Dhabi Centre of Technical Vocational Education and Training (ACTVET); Mohammad Saeed Al Dhanhani, Director of Fujairah Emiri Court; Malek Sultan Al Malek, CEO of Dubai Holding Asset Management (DHAM); and Saeed Rashed Al Zaabi, Advisor at the Presidential Court for Development and Fallen Heroes' Affairs.

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Also present were Hana Al Rostamani, Group CEO at FAB; Futoon Al Mazrouei, Group Head of Consumer Banking at FAB; Hamad Ali Al Dhaheri, Under-Secretary of the Department of Community Development; Sana Mohamad Suhail, Director-General of Abu Dhabi Early Childhood Authority; Hamad Al Mazrouei, Chairman of ADGM Academy and CEO of ADGM Registration Authority; and Saeeda Jaffar, Senior Vice President and Group Country Manager GCC at Visa.

The agreements aim to ensure the provision of financial education and planning tools to UAE residents across all age groups. Sheikh Theyab bin Mohamed bin Zayed remarked that this marks the beginning of a journey towards financial empowerment and security for UAE residents. He emphasised leveraging the knowledge and experience of the country’s top financial talent to equip the community with tools to navigate modern-day finance confidently.

He added that a collaborative approach involving public, private, and third sectors would be adopted to develop a comprehensive programme under the Financial Wellbeing and Sustainability Initiative. This programme aims to help community members in their financial journey. He expressed gratitude to partners for their collaboration in enriching thousands of families' lives and ensuring a resilient future.

In collaboration with founding partner FAB and strategic partners such as the Central Bank of the UAE, Department of Community Development, ADGM Academy, Abu Dhabi Early Childhood Authority, Visa, and the Ministry of Education, the initiative aims to promote financial literacy. Empowering UAE residents to make informed financial decisions is expected to benefit the country’s future economic growth.

Comprehensive Programme

The signing ceremony was conducted by Mohanna Al Mheiri, Deputy CEO of Emirates Foundation; Futoon Al Mazrouei from FAB; Fatma Al Jabri from the Central Bank of the UAE; Mohamed Helal Balooshi from DCD; Thamer Rashed Al Qasimi from Abu Dhabi Early Childhood Authority; Hamad Al Mazrouei from ADGM Academy; Saeeda Jaffar from Visa; and Dr. Sameera Abdulla Al Hosani from the Ministry of Education.

The initiative covers various activities and topics such as creating a comprehensive financial well-being platform, events and competitions, online and face-to-face workshops, educational programmes, debt management support, and fostering fintech industry growth for financial education.

With inputs from WAM