Emarat Unveils Project Landmark For Naming Rights Of UAE Service Stations

Emirates General Petroleum Corporation (Emarat) has unveiled a pioneering initiative, 'Project Landmark', marking a first both within the UAE and globally. This innovative project offers companies and brands a unique opportunity to obtain naming rights for Emarat's service stations located across Dubai and the Northern Emirates. Furthermore, it enables these entities to weave their business models into the fabric of these stations, thereby elevating customer satisfaction and happiness to unprecedented levels.

The launch of 'Project Landmark' took place at an official ceremony at the Museum of the Future in Dubai, signifying a strategic leap in the realm of fuel station operations both in the UAE and internationally. This initiative is rooted in Emarat's commitment to augmenting customer experiences by offering value-added services. It signifies a shift towards creating strategic partnerships that extend beyond mere sponsorship, aiming to enhance business models and service offerings at Emarat stations.

Eng. Ali Khalifa Al Shamsi, Director General of Emarat, expressed pride in launching this strategic project, highlighting its role in positioning Emarat as a leader in adopting customer-centric models based on thorough scientific research and feasibility studies. "Project Landmark is not just a commercial venture; it is a strategic ecosystem that fosters unique partnerships where customers are seen as crucial to our success and as vital economic and investment entities," Al Shamsi stated.

The project aligns with Emarat's strategic goals to support and expedite the UAE's future-oriented advancements. It offers an innovative platform for companies to engage with customers and deliver top-notch services that adhere to the UAE's standards of excellence. 'Project Landmark' not only broadens the reach of local and international brands but also reinforces Emarat's commitment to enhancing its operations and brand presence, which has been nurtured through strong partnerships over more than four decades.

Al Shamsi further elaborated on the project's significance, emphasizing its role in establishing Emarat at the forefront of oil and gas companies in the region. He underscored the project's potential to empower partners through long-term investment opportunities, allowing them to leverage strategic locations and facilities of Emarat service stations. This approach offers partners exclusive opportunities to connect with service station users, aligning with the highest service standards.

In essence, 'Project Landmark' is set to redefine the landscape of service stations in the UAE, transforming them into hubs of customer engagement and satisfaction. Through this initiative, Emarat not only strengthens its position as a leader in the oil and gas sector but also contributes significantly to the economic attractiveness of Dubai and the UAE as a whole.

With inputs from WAM