Eid Al-Fitr Celebrations Fuel Surge In Oud And Incense Demand In Saudi Arabia
Riyadh's markets are currently experiencing a notable increase in the demand for oud (agarwood) and incense as Eid al-Fitr approaches, highlighting the deep cultural significance these fragrances hold within the Kingdom of Saudi Arabia. This surge is not only a testament to the traditions and customs associated with Eid but also underscores the economic and cultural importance of oud in the region. According to official figures released by the Zakat, Tax and Customs Authority, the Kingdom has seen substantial imports of oud and oud oil, indicating a robust market for these cherished scents.
Recent data showcases a significant influx of oud into Saudi Arabia, with imports totaling 1,145,498 kilograms of oud and 1,513 kilograms of oud oil between the second half of 2023 and the first quarter of 2024. This considerable volume reflects the high demand for these products as Eid al-Fitr festivities draw near. The Saudi Press Agency (SPA) has observed a marked increase in commercial activities surrounding incense, oud oil, and various perfumes, signaling a vibrant market as residents prepare for Eid celebrations.

The cost of oud varies widely based on its type and quality. Natural, rare oud stands out for fetching prices as steep as SAR400,000 per kilogram, illustrating its esteemed status among connoisseurs. On the other hand, improved oud, which undergoes processes to enhance its scent and appearance, is available at prices ranging from SAR100 to SAR6,000 per ounce. These price differences are influenced by several factors including the quality and quantity of oil content, as well as the source country in Southeast Asia.
Global Oud Trade
The global trade in oud is dominated by exports from countries such as India, Vietnam, Thailand, Cambodia, Malaysia, and Indonesia. These nations are renowned for their high-quality agarwood products that are highly sought after in markets like Saudi Arabia. The longevity and maturation process of oud make it particularly valuable; its scent is known to strengthen over time, making it a prized possession for many.
In conclusion, the rising demand for oud and incense in Riyadh ahead of Eid al-Fitr underscores their intrinsic value to Saudi culture and traditions. With significant imports recorded and a dynamic market in place, these fragrances continue to play an essential role in the festive preparations and customs of welcoming guests during this auspicious period.
With inputs from SPA