E& Achieves Recognition As The World's Fastest Growing Brand In Latest Global 500 Report

e&, a global technology entity, has experienced significant growth in brand value this year. Brand Finance has named it the "World’s Fastest Growing Brand" in their Global 500 Brand 2025 report, unveiled at the World Economic Forum in Davos. This accolade highlights an impressive eight-fold increase in brand value from the previous year, reaching US$15.3 billion for e& as a standalone brand.

The transformation of e& over three years has been pivotal to its success. The company unified its historic "Etisalat" brand under one identity, driving substantial growth. Investments and portfolio expansion exceeding US$20 billion have been crucial, including ventures in PTCL (Pakistan), Mobily (Saudi Arabia), and acquiring a controlling stake in PPF Telecom Group's service and infrastructure companies.

e&'s strategic transformation introduced a forward-looking vision that goes beyond traditional telecommunications. Despite being relatively new, it has quickly become a technology leader with five distinct business verticals fueling its growth and innovation. Last year's Brand Finance Global 500 report ranked both e& and 'etisalat by e&', with the latter now fully integrated into e&, significantly boosting its position and overall brand portfolio value.

The integration of the Etisalat brand and organic year-on-year growth of 13% on a consolidated basis further strengthened this progress. e& also achieved a Brand Strength Index (BSI) rating of AAA, scoring 84.6 out of 100. This reflects the company's robust performance and strategic direction.

e& is among the Top 10 Most Valuable Telecom Brands globally according to the Global 500 Brand 2025 report. The company consistently receives accolades in its home market, with Kantar BrandZ naming it the most valuable brand in the UAE in November 2024. These recognitions underscore e&'s strong market presence and influence.

The Global 500 2025 report also honoured Hatem Dowidar as the "Telecom Guardian of the Year" for the third consecutive time. In the rankings for 2025, he secured an overall position of 39th and claimed the top spot within the telecom sector, highlighting his leadership excellence.

Empowering Communities Globally

e& focuses on empowering individuals, businesses, and communities across 38 countries. It has developed a robust ecosystem aimed at inspiring growth, fostering innovation, and creating opportunities for a brighter future. This approach aligns with its mission to build a more connected world through technology-driven solutions.

This remarkable journey reflects e&'s commitment to innovation and strategic investments that have propelled its brand value to new heights. As it continues to expand its influence globally, e& remains dedicated to shaping a connected future for all.

With inputs from WAM