E& Joins Forces With Mothers’ Endowment Campaign To Foster Global Education

e& has proudly announced its partnership with the Mothers’ Endowment campaign, an initiative launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. This campaign aims to establish a AED 1 billion endowment fund dedicated to supporting the education of millions worldwide. Through this partnership, e& commits to leveraging its platforms and resources to facilitate donations, allowing individuals to contribute in honor of their mothers. This gesture not only highlights the pivotal role of mothers in nurturing families but also emphasizes the importance of education in fostering children’s development.

The Mothers’ Endowment campaign seeks to aid underprivileged individuals by providing them with educational opportunities. This initiative is expected to significantly improve their quality of life and enhance their job market readiness. Masood M. Sharif Mahmood, CEO of e& UAE, expressed his honor in supporting this generous initiative, emphasizing its alignment with the UAE’s humanitarian efforts to offer quality education globally.

e&’s involvement in the campaign for the fourth consecutive year underlines its commitment to digital solutions that simplify the donation process. The company has been a staunch supporter of UAE charity initiatives, focusing on structured group efforts and sustainable benefits that contribute to stability and development.

To mobilize support for education projects in underprivileged communities, e& has introduced various methods for making donations. These include dedicated numbers for sending SMS donations and promoting the campaign across different platforms. Additionally, e& will change its network name in support of the campaign.

A highlight of e&’s support is the announcement of special mobile numbers to be auctioned at the Most Noble Number charity auction on 24 March, in collaboration with Emirates Auction. The auction will feature participation from prominent UAE businessmen and philanthropists, with numbers such as 054 5555555 and 0568888800 up for grabs.

The campaign offers multiple channels for donations, including its website (Mothersfund.ae), a dedicated call center (800 9999), bank transfers to Emirates Islamic Bank (AE790340003708472909201), SMS donations for e& users by sending "Mother" to numbers like 1034 and 1035, the DubaiNow app under the "Donations" tab, and Dubai’s community contributions platform Jood (Jood.ae).

This partnership between e& and the Mothers’ Endowment campaign represents a significant step towards enhancing educational opportunities for millions around the globe. It underscores the collective effort required to address educational disparities and supports the development of underprivileged communities through education.

With inputs from WAM