Dubai's DCCPFT Fines 159 Companies AED 50,000 Each For Unwanted Telemarketing Calls

The Dubai Corporation for Consumer Protection and Fair Trade (DCCPFT), under the Dubai Department of Economy and Tourism, has introduced measures to regulate telemarketing. This initiative aims to safeguard consumer rights and promote ethical business practices. The regulations were developed in collaboration with the Ministry of Economy and the Telecommunications and Digital Government Regulatory Authority.

Since August 2024, when these rules were enacted, DCCPFT has issued warnings to 174 companies in Dubai. Following this, fines of AED50,000 were levied on 159 businesses that did not comply. These actions align with the Dubai Economic Agenda, D33, which seeks to double Dubai's economy by 2033 and enhance its global business reputation.

The new regulations aim to minimise unwanted telemarketing calls, ensuring consumer privacy and comfort. By enforcing appropriate marketing channels and timings, these measures also work to build consumer trust in businesses. This contributes to a positive business environment where companies adhere to ethical standards.

The legislation applies to all licensed companies in the UAE, including those in free zones. It covers businesses whose products or services are marketed via phone calls. This comprehensive approach ensures that all entities adhere to the same standards, promoting fairness across sectors.

Key principles for telemarketing include avoiding contact with consumers listed in the ‘Do Not Call Registry’ managed by TDRA. Calls should only be made between 09:00 and 18:00. Additionally, consumers must be informed at the beginning of a call if it is being recorded. These guidelines are designed to protect consumer interests effectively.

DCCPFT’s efforts are part of a broader strategy to curb market-disruptive practices. By fostering a fair competitive landscape, they aim to enhance economic stability and protect consumers. This approach supports Dubai's ambition to be a leading global hub for business and leisure activities.

With inputs from WAM