Dubai Press Club And X Platform Forge Ahead With Enhanced Media Cooperation

Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council, and President of the Dubai Press Club (DPC), met with Emily Ross, Director of Brand Strategy at X for EMEA. The meeting took place on the sidelines of the 22nd Arab Media Forum, which concluded today.

The discussions focused on enhancing cooperation between Dubai Press Club and X. X has been a long-standing partner and supporter of DPC’s initiatives aimed at enhancing talent and excellence in the region’s media industry. Al Marri highlighted that DPC continues to collaborate with leading global media companies like X to create learning platforms for media professionals.

Al Marri stated, "We were delighted to have Emily Ross participate in the 22nd Arab Media Forum as a speaker. Her insights and expertise enriched the discussions, offering valuable perspectives on the evolving media landscape. X's participation underscores the importance of global collaboration in advancing media innovation and empowering professionals across the Arab region."

Emily Ross praised the dynamic and rapidly evolving media industry in Dubai and the UAE. She acknowledged its proactive role in advancing the development of the region’s media sector. Ross commended the Arab Media Forum for providing a platform for dialogue, learning, and collaboration among media professionals and influencers globally.

Ross spoke at a session titled "Content & Creativity in an AI Powered Future" on the second day of the 22nd Arab Media Forum, held as part of the Arab Media Summit in Dubai. During her session, she emphasised the profound impact of AI on the future of creativity and content.

Masterclass by Experts from X

Experts from X also headlined a masterclass titled ‘X for Content Creators’ at the Arab Youth Media Forum held on the first day of the Arab Media Summit. The AMF this year was held under the umbrella of the Arab Media Summit, which also included the Arab Youth Media Forum, the Arab Media Award, and the Arab Social Media Influencers Award.

The collaboration between Dubai Press Club and X has enabled various unique programmes to advance both aspiring and emerging media professionals in the region. This partnership aims to foster innovation and creativity amidst a shifting media landscape.

With inputs from WAM