Dubai’s New Rules For Using Its Government Logos. What You Need To Know

Dubai is setting strict rules on the use of its government and emirate emblems, ensuring that their significance and prestige remain intact. His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has issued Law No. (1) of 2025, which outlines who can use the Dubai logo, where it can be displayed, and the severe penalties for misuse.

For businesses, individuals, and organizations operating in Dubai, this law is more than just a regulatory update—it is a legal and reputational safeguard. Using the logo incorrectly or without authorization can result in fines reaching AED 500,000 or up to five years in prison.

Here's a detailed breakdown of the new regulations and what you need to do to comply.

Who Owns the Dubai Logo?

Under the new law:
The Dubai Emirate Emblem is the property of the Emirate of Dubai and represents its identity, heritage, values, and vision.

The Government of Dubai Emblem is owned by the Government of Dubai and shares some design elements with the emirate emblem.

Both emblems are protected by law, and any unauthorized use is strictly prohibited.

Who Can Use the Dubai Emblem?

The Dubai emblem is not for public or commercial use. Only specific government bodies and entities directly affiliated with the Government of Dubai are permitted to use it. These include:
- Dubai Government departments
- Public agencies and corporations
- Government councils and authorities
- Entities officially affiliated with the Government of Dubai

Any private organization, company, or individual wishing to use the emblem must seek special permission from the Chairman of Dubai's Ruler's Court or an authorized representative. Even if permission is granted, the usage must strictly adhere to the conditions specified in the approval.

Where Can the Dubai Logo Be Displayed?

Even for authorized users, the Dubai emblem can only appear in specific locations and materials, including:
- Government buildings
- Official events sanctioned by the Government of Dubai
- Documents, seals, and applications of government-related entities
- Websites, portals, and digital platforms operated by government departments
Any use beyond these approved locations requires special authorization.

Prohibited Uses of the Dubai Logo

The law strictly prohibits using the Dubai emblem in ways that:
🚫 Distort or undermine its value and status
🚫 Use it for commercial advertising, branding, or marketing
🚫 Attach it to private business logos, products, or promotional materials
🚫 Feature it on goods, tools, or packaging for commercial gain
🚫 Associate it with events or activities that contradict Dubai's values, public order, or morals
🚫 Modify or alter the emblem's official design

Simply put, using the Dubai logo to sell products, advertise businesses, or misrepresent authority is illegal.

Mandatory Reporting of Violations

If anyone witnesses a violation of this law, they are legally required to report it to the relevant authorities, including:
- Department of Economy and Tourism in Dubai
- Authorities overseeing Special Development Zones and Free Zones (including DIFC)
- Judicial authorities responsible for enforcing the law

Failing to report a violation could result in legal consequences for those who were aware of the misuse but failed to act.

Penalties for Violating the Law

Dubai's government is treating misuse of its emblems as a serious offense, with harsh penalties to protect their integrity.

Those who misuse the Dubai logo face:
- Up to five years in prison
- Fines between AED 100,000 and AED 500,000
- Both imprisonment and a fine in severe cases
These penalties apply without exception and could be even stricter if other laws are violated.

Additionally, any unauthorized users of the logo must remove it within 30 days unless they have obtained official permission.

How to Use the Dubai Logo Correctly?

For entities that are legally permitted to use the emblem, the General Secretariat of The Executive Council of Dubai has developed a usage manual. This guide includes:
- Official design specifications
- Permitted formats and placements
- Instructions on size, colors, and digital applications

Every government-affiliated entity must strictly follow these official guidelines to avoid unintentional misuse.

Key Takeaways: What You Need to Do Now
- Do not use the Dubai logo unless you are an authorized government entity.
- If you require usage approval, submit a formal request to the Chairman of Dubai's Ruler's Court.
- If you see the logo being misused, report it to the relevant authorities immediately.
- If you currently use the emblem without authorization, remove it within 30 days or risk legal action.
- Follow the official emblem usage manual if you are permitted to display the logo.

By enforcing strict regulations and severe penalties, His Highness Sheikh Mohammed bin Rashid Al Maktoum is sending a clear message: Dubai's government emblems are symbols of authority, trust, and governance, not marketing tools.

For businesses, the takeaway is simple—respect the law, follow the guidelines, and avoid costly legal consequences.