Dubai: Mashreq Station Renamed InsuranceMarket In A 10-Year Partnership Deal

Dubai's Roads and Transport Authority (RTA) has awarded naming rights of Mashreq Metro Station to InsuranceMarket.ae, the UAE's largest insurance platform. This rebranding will last a decade.

InsuranceMarket.ae has been operational in the UAE since 1995. Mashreq Metro Station will be fully rebranded as InsuranceMarket Metro Station for 10 years. The station, situated on Sheikh Zayed Road, is strategically positioned between Mall of The Emirates and Dubai Internet City Metro Stations on the Red Line.

Abdul Mohsen Ibrahim Kalbat, CEO of Rail Agency at RTA, highlighted the importance of private sector partnerships in driving economic growth. He stated that collaborations like this one with InsuranceMarket.ae exemplify successful public-private partnerships that benefit RTA's projects and initiatives.

"The Emirate of Dubai provides an excellent platform for major companies and entrepreneurs to showcase and promote their brands and Dubai Metro stations offer a unique and advanced advertising opportunity for companies and investors in the UAE and the region. Here, they can market their products, services, and solutions across various economic and commercial sectors. This aligns with their goals to enhance global competitiveness, grow their businesses in Dubai and the UAE, and expand into international markets," added Kalbat.

From September to November 2024, RTA will update the station's name on external signage as well as indoor directional signs. The new name will also be reflected in smart systems, RTA's public transport apps, and onboard audio announcements before arriving at the station.

Avinash Babur, Founder & CEO of InsuranceMarket.ae, expressed his appreciation for the awarding of the Metro Station naming rights, noting that having one of Dubai's iconic metro stations dedicated to InsuranceMarket is a significant milestone in the organisation’s journey.

He emphasized the company's commitment to serving and protecting the UAE community, drawing a parallel between the metro's role in connecting people across Dubai and InsuranceMarket.ae’s mission to connect customers with the right insurance solutions, making their lives safer and more convenient. Babur looks forward to the positive impact this collaboration will have on both residents and visitors of Dubai.

From September to November 2024, RTA will be renaming the station on the external as well as the indoor and outdoor directional signage.

The new name will also be updated on the smart systems and RTA’s public transport apps along with the onboard audio announcements before and at the time of arriving at the station. RTA calls upon the metro riders to note this change of name of the station. In the meantime, clients can request assistance from RTA’s teams at the stations to give further explanations.