Dubai’s Jood Platform Champions AED 1 Billion Mothers’ Endowment Fund For Global Education
Dubai has taken a significant step towards supporting global education through the Mothers’ Endowment campaign, an initiative aimed at establishing an AED1 billion endowment fund. This fund is dedicated to the education of millions of underprivileged individuals worldwide. The campaign, which operates under the Mohammed bin Rashid Al Maktoum Global Initiatives umbrella, is not just a tribute to mothers but also a movement to instil values of respect, kindness, and solidarity within the community.
The Jood platform, launched by the Community Development Authority in Dubai, plays a pivotal role in this campaign. It serves as a centralized hub for both institutions and individuals wishing to contribute to the Mothers’ Fund. By visiting www.Jood.ae, donors can create dedicated portfolios to support this noble cause. The platform encourages participation from various sectors including private and public institutions, celebrities, and groups related to culture, sports, and arts.

Hessa Buhumaid, Director-General of the Community Development Authority, highlighted the significance of the Mothers’ Endowment campaign. Initiated by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, the campaign is seen as an extension of the UAE’s humanitarian efforts. Buhumaid emphasized that the initiative not only honours mothers but also aims to empower people and foster hope for a better future.
The Jood platform is commended for its innovative approach to facilitating contributions. It ensures transparency and reliability in how donations are utilized towards social and humanitarian initiatives. The platform's endorsement by the Dubai Community Development Authority underscores its effectiveness in promoting social solidarity and sustainable development.
Contributions to the Mothers’ Endowment campaign can be made through various channels. The official website (mothersfund.ae) provides a direct avenue for donations. Additionally, a dedicated call centre is available via the toll-free number (800 9999) for inquiries and contributions. Bank transfers are another option, with donations accepted in UAE dirham at Emirates Islamic Bank (AE790340003708472909201). For those preferring mobile contributions, SMS donations can be made by sending "Mother" to numbers (1034, 1035, 1036, 1038) for Etisalat by e& users. The DubaiNow app also supports donations through its "Donations" tab. Lastly, Jood remains a primary platform for contributing to this cause.
The campaign not only seeks financial support but also aims to revive the spirit of humanitarian work within the Emirati community. This initiative reflects the enduring legacy of Sheikh Zayed bin Sultan Al Nahyan in promoting community welfare and awareness. Through workshops and advertising campaigns, the Community Development Authority is dedicated to garnering widespread support for this cause.
In essence, the Mothers’ Endowment campaign represents a significant effort towards enhancing global education opportunities. Through collaborative efforts between various community segments and strategic use of digital platforms like Jood, Dubai continues to solidify its role as a leader in humanitarian initiatives.
With inputs from WAM