Strategic Partnership Between Dubai Culture And DQG To Enhance Sector Excellence
Dubai Culture and Arts Authority (Dubai Culture) has partnered with Dubai Quality Group (DQG) to boost cooperation, share expertise, and improve services. This partnership aims to create an innovative platform that connects decision-makers in quality and excellence, focusing on culture, arts, women's empowerment, innovation, and technology.
Dubai Culture will sponsor several awards organised by DQG as part of this collaboration. These awards include the Emirates Women Award, the UAE Innovation Award, the International Ideas Arabia Award, the UAE Ideas Award, the Global Artificial Intelligence Award, the Global Continuous Improvement Award, and the Medical Excellence MENA Award.

The strategic partnership aligns with Dubai Culture’s goal of promoting excellence in the cultural sector. It aims to positively impact the local creative scene while supporting DQG’s vision of advancing best practices in the UAE. This collaboration is expected to foster a culture of quality and innovation within Dubai's creative community.
This partnership will also empower Dubai Culture employees by providing access to consulting services and workshop programmes organised by DQG. These workshops cover essential areas such as risk management, mystery shoppers, Lean Sigma (a management approach), and business continuity. Employees will benefit from these programmes by enhancing their professional skills and competitive performance levels.
The benchmarking services offered by DQG and its partners in both public and private sectors will be available to Dubai Culture employees. These services are designed to inspire employees to participate in DQG's awards and events actively. This involvement is expected to elevate their professional standards significantly.
Key Figures at Signing Ceremony
The strategic partnership was formalised in a signing ceremony attended by key figures from both organisations. Hala Badri, Director-General of Dubai Culture; Dr. Hazza Khalfan Al Nuaimi, Chairman of Dubai Quality Group; Dr. Loay Mohmoud Helless, Manager of Corporate Excellence Section at Dubai Culture; and Samira Mohammed Shaloh, Director-General of Dubai Quality Group were present at the event.
This collaboration between Dubai Culture and DQG is set to create a significant impact on various sectors by fostering a culture of excellence and innovation. The partnership aims to bring together local and global decision-makers to share best practices and drive continuous improvement across different fields.
The initiative underscores Dubai Culture's commitment to enhancing the cultural sector's quality while supporting DQG's mission to promote best practices in the UAE. By sponsoring various awards and providing valuable services to employees, this partnership is poised to make a lasting positive impact on Dubai's creative landscape.
With inputs from WAM