Du Launches Revamped B2B Portfolio With New Sub-Brands For Digital Transformation

du, a prominent Telecom and Digital Services Provider, has introduced an updated Business-to-Business (B2B) portfolio. This initiative is aimed at expanding digital opportunities for businesses across the nation. The new additions to du Business include two sub-brands: ‘du Tech’ and ‘du Infra’. These are part of du's strategy to offer comprehensive digital transformation solutions beyond traditional telecom services.

Fahad Al Hassawi, CEO of du, stated, "Today, du is more than just connectivity provider, we are moving beyond our core to become an integrated digital services enabler, our transformative portfolio of operating sub brands — du Business, du Infra, and du Tech — represent our commitment to leading the digital transformation journey in the UAE. From elevating connectivity and enhancing digital lifestyles to providing managed service excellence and empowering organisational evolution through ICT solutions, our portfolio is designed to lead the way in a digitally woven future. At du, we are not just participating in the UAE’s digital-driven future, we are actively shaping it."

du Tech plays a pivotal role in this transformation by addressing the complex needs of modern enterprises. It offers advanced ICT solutions and positions itself as a key enabler of digital transformation within the UAE. With a focus on sectors like government, large enterprises, and SMEs, du Tech aims to drive significant technological advancements.

The offerings from du Tech include data centre services, hybrid cloud solutions, cyber security measures, IoT applications, AI technologies, and blockchain innovations. These are designed to ensure a sustainable and secure future while aligning with the nation's visionary goals for technological progress.

Meanwhile, du Infra focuses on ensuring seamless and secure data flow for businesses and government agencies navigating the digital landscape. It provides robust network infrastructure and services that enable organisations to innovate while maintaining efficiency. Its role is crucial in streamlining operations for entities exploring new digital frontiers.

du Business remains integral by offering superior end-to-end solutions supported by a top-tier 5G and Fibre network. This empowers businesses to boost productivity and agility while achieving success in competitive markets. By leveraging digital connectivity's potential, du Business supports organisations in thriving within their respective industries.

Commitment to Innovation

The strategic overhaul by du highlights its dedication to innovation and creating dynamic digital ecosystems tailored for various professional needs. This approach allows customers to shape their futures according to their aspirations. The revamped portfolio underscores du's commitment to being more than just a connectivity provider but an integrated digital services enabler.

Complementing these efforts is du Infra's role in providing secure network solutions that optimise operations for businesses venturing into new digital territories confidently. Together with du Tech's comprehensive ICT offerings, these initiatives ensure that organisations can explore new horizons efficiently.

This strategic shift reflects du's ambition to redefine its role beyond traditional telecom services by becoming an essential player in the UAE’s evolving digital landscape. Through its innovative sub-brands—du Business, du Infra, and du Tech—du aims to lead the way in shaping a digitally interconnected future for all its customers.

With inputs from WAM