Du Joins Forces With Sheikh Mohammed’s Mothers’ Endowment Campaign To Boost Global Education

In a significant move that underscores the United Arab Emirates' commitment to global humanitarian efforts, du, under the Emirates Integrated Telecommunications Company (EITC), has announced its strategic partnership with the Mothers’ Endowment campaign. This initiative, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, aims to establish a AED 1 billion endowment fund. The fund is dedicated to supporting educational projects that will benefit millions of underprivileged individuals worldwide.

The campaign, which aligns with the values of the holy month of Ramadan, highlights the UAE's dedication to extending aid globally and showcases the Emirati community's readiness to support humanitarian causes. Through this partnership, du reaffirms its commitment to backing charity initiatives spearheaded by the UAE and facilitating donations to various Ramadan campaigns under the Mohammed bin Rashid Al Maktoum Global Initiatives.

Fahad Al Hassawi, CEO of du, expressed his pride in being part of such a meaningful campaign. He stated, "The Mothers’ Endowment campaign sends a powerful message of compassion and goodwill from the UAE to the global community. By honoring mothers, who are pillars of strength and kindness, we contribute to a noble cause that has a positive impact on millions worldwide through educational initiatives." He further emphasized du's dedication to social responsibility and its fifth consecutive year of participation in MBRGI’s Ramadan campaigns.

In support of the campaign, du will provide technical and logistical assistance while promoting it extensively by renaming its network to Mothersfund-du. The telecom operator is set to encourage participation through SMS campaigns that introduce the objectives of the Mothers’ Endowment initiative.

Additionally, du has announced an exclusive auction of special mobile numbers during the Most Noble Number charity auction on 24 March. This event, held in collaboration with Emirates Auction, will see participation from businessmen and philanthropists. The auction features special numbers ranging from 0587777770 to 0587777779, with proceeds supporting the campaign’s goals.

Sustainable Support through Education

The Mothers’ Endowment campaign not only revives the concept of charity endowment but also allows donors to honor their mothers by contributing in their names. This initiative emphasizes the crucial role mothers play in nurturing families and supporting children's education. It aims to provide sustainable support to underprivileged individuals by enhancing their quality of life and job market readiness through education.

Proceeds from the campaign will be utilized in implementing educational projects in collaboration with humanitarian organizations. These projects are designed to equip millions around the world with necessary tools and skills for an independent and stable life.

Donation Channels

The campaign continues to welcome contributions from both institutions and individuals through various channels. Donations can be made via the campaign’s website (Mothersfund.ae), a dedicated call center (toll-free number 800 9999), bank transfers in UAE dirham to Emirates Islamic Bank (AE790340003708472909201), and SMS donations by sending "Mother" to numbers (1034, 1035, 1036, 1038) for Etisalat by e& users. Additionally, contributions can be made through the DubaiNow app by selecting the "Donations" tab and Dubai’s community contributions platform Jood (Jood.ae).

This partnership between du and the Mothers’ Endowment campaign is a testament to the UAE's ongoing efforts in supporting global humanitarian causes and enhancing educational opportunities for underprivileged communities around the world.

With inputs from WAM