Dolce&Gabbana Launches Luxury Boutique And Café At Bujairi Terrace In Diriyah

Dolce&Gabbana has launched a new luxury centre in Diriyah, The City of Earth. This 1,500-square-metre space includes a boutique and the DG Caffè. It is one of the brand's largest centres globally, merging Italian style with Najdi architectural heritage. This enhances Bujairi Terrace's lively atmosphere, which is a key part of Diriyah Company's urban development.

The boutique showcases Dolce&Gabbana collections such as clothing, accessories, fine jewellery, watches, beauty products, and home décor. These are displayed on custom stands beneath a dynamic ceiling system that enhances the spacious feel. An exclusive Abaya section highlights the brand's respect for local cultural traditions.

DG Caffè offers a menu inspired by Italy’s culinary heritage but tailored to Saudi tastes. "We are excited to unveil Dolce&Gabbana's new boutique and café that will add an additional touch of luxury to the vibrant setting of Bujairi Terrace," stated Jerry Inzerillo, Diriyah Company group chief executive.

Bujairi Terrace and At-Turaif, a UNESCO World Heritage Site, have attracted over 2 million visitors since opening. Both tourists and locals enjoy world-class cultural, dining, and retail experiences in this historic area. Diriyah aims to become a premier live-work-play destination for over 100,000 residents.

Diriyah Company is transforming Diriyah into a city within a city. By 2030, it is expected to draw 50 million annual visits due to its exceptional living, retail, hospitality, and cultural offerings. These developments aim to set new standards for future retail and lifestyle projects.

Jerry Inzerillo also mentioned their goal of creating "the world’s greatest gathering place" with over 1,000 retail outlets and dining concepts across 566,000 square metres. He invited global business partners to join this significant journey in cultural tourism.

With inputs from SPA