Diriyah Renews Sponsorship Of Saudi Super Cup, Boosting Football And Vision 2030 Goals

The Saudi Arabian Football Federation, in collaboration with SMC as its exclusive commercial partner, has renewed its agreement with Diriyah Company to sponsor the Saudi Super Cup for the second consecutive year. The tournament, named Diriyah Saudi Super Cup, will be held in Abha from August 13 to 17, featuring four clubs: Al Hilal, Al Nassr, Al Ahly, and Al Taawoun.

Yasser bin Hassan Al Misehal, President of the Saudi Arabian Football Federation, highlighted that renewing the agreement with Diriyah Company signifies the success of the previous tournament. He noted that the competition featured strong matches between top teams like Al Hilal and Al Ittihad. This renewal is part of the federation's strategy to create investment opportunities and diversify income sources in line with Saudi Vision 2030.

Al Misehal said, "We in the Football Association are proud of the ongoing sponsorship, which is instrumental in promoting the key cultural, heritage, and tourism destinations throughout the Kingdom." He emphasized that this initiative not only highlights Saudi Arabia's historical and cultural benefits but also showcases significant support and advancements being achieved.

Diriyah Company Group CEO Jerry Inzerillo stated that "the popularity of Saudi football and its top teams was the main motivation behind renewing the partnership with the Saudi Arabian Football Federation to sponsor Diriyah Saudi Super Cup again." He added that Diriyah Company aims to leverage marketing opportunities in sports due to international players' presence and high competition levels.

Khalid bin Waleed AlKhudair, CEO of SMC, expressed pride in renewing their partnership with Diriyah Company. He mentioned that this move aligns with their commitment to enhancing Saudi Arabia's sports landscape and elevating its status internationally as per Saudi Vision 2030 objectives. "The success of the previous edition has strengthened the status of the Saudi Super Cup as one of the most prominent sporting events in the region," he added.

Diriyah Masterplan

This collaboration is a crucial part of Diriyah Masterplan aimed at promoting investment and growth in various sports events such as Formula E races, equestrian competitions, tennis tournaments, and boxing championships. The primary objective is to position Diriyah as a premier tourist destination known for its rich heritage and cultural significance.

The initiative also aims to introduce sustainable projects rooted in tradition and authenticity. These projects offer a new lifestyle catering to both residents' and tourists' needs while presenting an appealing image of Diriyah through sports.

The decision to extend this partnership follows a successful collaboration during last year's tournament held in Abu Dhabi from April 8 to 11. During that event, Al Hilal emerged victorious as the Diriyah Saudi Super Cup champion.

With inputs from SPA