Deliveroo Empowers Users To Support Education Via Mothers' Endowment Campaign

Deliveroo has recently unveiled its participation in the Mothers’ Endowment campaign, a significant initiative designed to pay tribute to mothers globally by setting up a AED 1 billion endowment fund. This fund is dedicated to enhancing the educational opportunities for millions worldwide. Through a specially created donations page on the Deliveroo app, customers are given the chance to contribute amounts ranging from AED 10 to AED 500. This initiative not only celebrates mothers but also aims at uplifting underprivileged communities by improving their educational systems and vocational training opportunities.

The campaign is a testament to the pivotal role mothers play in nurturing families and bolstering their children's education. It seeks to empower users to honour their mothers by making donations in their names, thereby supporting the educational needs of underprivileged communities. Anis Harb, General Manager at Deliveroo Middle East, expressed pride in enabling customers to contribute to such a noble cause, aligning with the UAE's humanitarian mission and its leading role in philanthropy.

"The Mothers’ Endowment campaign is an expression of the wise vision to highlight and stress the role of mothers in our communities, as they provide their children with the core knowledge needed for life. This endowment campaign helps sustain charity efforts to implement educational projects for underprivileged populations, allowing them to finish their education and benefit their nations," Harb stated.

Organised under the Mohammed bin Rashid Al Maktoum Global Initiatives umbrella, the Mothers’ Endowment campaign reinforces the values of honouring parents, kindness, compassion, and solidarity. It also underscores the UAE’s commitment to humanitarian causes. The initiative builds on the success of previous Ramadan humanitarian campaigns directed by His Highness Sheikh Mohammed bin Rashid, aiming to elevate community initiatives and support underprivileged populations in building a better future for themselves.

This campaign not only offers a platform for individuals to express gratitude towards their mothers but also contributes significantly towards creating sustainable educational opportunities for those in need. By participating in this campaign, Deliveroo customers have a unique opportunity to make a meaningful impact on global education systems and support underprivileged communities in preparing for the job market, ultimately driving stability and development across various regions.

With inputs from WAM