Creative Media Authority Collaborates With Ethara E1H To Support Sports Innovation Creators In Abu Dhabi

The Creative Media Authority (CMA) has formed a strategic alliance with Ethara 1TW Innovation Hub, marking its first Government Partner and official partner for Content and New Media. This collaboration aims to bolster national efforts in nurturing the next wave of sports innovation creators and startups, aligning with Abu Dhabi's goal to establish a leading creative media ecosystem globally.

Through this partnership, CMA will provide early-stage founders and young creators in sports innovation with access to advisory support, mentorship, and practical guidance from experts. This initiative is part of CMA's broader mission to cultivate an environment where creators can build sustainable careers and contribute to the UAE’s cultural and economic vision.

CMA continues to expand opportunities for emerging talent across Abu Dhabi through various programmes. Collaborations with Creative Lab, Arab Film Studio, and the Abu Dhabi Film Commission offer pathways into creative careers by providing hands-on experience, industry exposure, and professional networks. The partnership with E1H enhances these efforts by introducing new entry points in the sports innovation sector.

Mohamed Dobay, Acting Director General at CMA, stated, "Our partnership with E1H reflects Abu Dhabi’s commitment to supporting the next generation of creative talent and emerging founders. CMA continues to create opportunities for young creators across our programmes, and this collaboration extends that support into the growing field of sports innovation."

CMA will also play a role in E1H's annual incubator, accelerator, and venture programmes by participating in selection panels and offering regulatory support. Additionally, CMA will back the E1H Entrepreneurs Studio set for 2026, which will provide university students and recent graduates with exposure to industry leaders in sports innovation and creative entrepreneurship.

Saif Rashid Al Noaimi, Chief Executive of Ethara, expressed enthusiasm about the partnership: "We are delighted to welcome the Creative Media Authority as our first government partner in the E1H ecosystem. Working together in recent years has delivered strong results for Abu Dhabi."

Fostering Innovation

E1H was launched through a collaboration between Ethara and ONETOWATCH to support entrepreneurs in sports and entertainment by providing access to expertise, commerce, and capital. Its inaugural cohort concluded in June 2025 at Yas Conference Centre. Several founders are now exploring opportunities with Ethara as preparations begin for the next cohort in early 2026.

This partnership supports the UAE’s ongoing investment in innovation and talent development within future creative industries. It reinforces Abu Dhabi’s position as a global hub for sports innovation, creative entrepreneurship, and new media.

With inputs from WAM