ChinaJoy Debuts Internationally At BRIDGE Summit 2025, Showcasing Asia's Gaming Innovations

The gaming industry is poised for a significant event as ChinaJoy, Asia's largest gaming and digital entertainment expo, is set to make its international debut at the BRIDGE Summit 2025 in Abu Dhabi. This marks the first time ChinaJoy will be held outside of Shanghai, bringing its dynamic showcase to the UAE capital.

Visitors to the ChinaJoy Pavilion can engage with the latest versions of popular Asian games like Delta Force, Wukong, and Wuchang. These games will be available for free play. Additionally, live models dressed as iconic gaming characters will enhance the immersive experience for attendees.

Fred Xiao, Marketing Manager at China Digital Entertainment Expo & Conference, stated, "ChinaJoy is one of the biggest gaming events in the world, drawing more than 400,000 visitors during its four-day run each year in Shanghai." He expressed excitement about bringing this energy and creativity to Abu Dhabi.

The Pavilion at BRIDGE Summit 2025 will feature 19 exhibitors showcasing a vibrant array of Asian gaming and digital entertainment offerings. Notable companies participating include Tencent Games, Game Science, 505 Games, Shenzhen Moyan Culture Media, MASS, Rich Flower, W Motors, Chengdu Fserking Sports Technology, UMINTON, Beijing Cross Dreams Culture Development, Shanghai Luowen Cultural Media, and YiTi Games.

Attendees can explore a wide range of blockbuster PC and mobile games. The lineup includes large-scale MMORPGs and high-performance sports titles alongside award-winning indie releases. Seven globally recognised gaming IPs will also be featured: Delta Force, Black Myth: Wukong, Wuchang: Fallen Feathers, King of the Basket, Vegetables Fairy, Tales of the Neon Sea, and Mercury Abbey.

Xiao added that guests would be among the first to experience new games and editions. Some participants plan to launch brand-new titles at the Summit. The Pavilion will also host gameplay previews and discussions on global distribution partnerships throughout the three-day event.

Connecting Markets Through Gaming

Organisers believe that this collaboration between ChinaJoy and BRIDGE Summit will create a crucial link between Asia's expansive gaming ecosystem and the rapidly growing Middle Eastern market. The initiative aims to foster cross-border partnerships and investment opportunities across gaming, esports, and entertainment sectors.

Easor from the Pavilion commented on visitor feedback: "The positive response from visitors makes us confident that the ChinaJoy Pavilion will only get bigger and more exciting in future editions." He anticipates more innovations and world-class gaming experiences in upcoming events.

The debut of ChinaJoy at BRIDGE Summit 2025 is expected to draw global investors along with esports organisations. Creators and industry partners are eager to explore new opportunities within the gaming and digital entertainment sectors.

With inputs from WAM