Ceer Signs SAR 543 Million Partnership With Sabelt To Develop High-Performance Sports Car Seats For Electric Vehicles

Ceer has entered into a SAR 543 million (USD 145 million) agreement with Sabelt, an Italian firm known for crafting high-performance sports and racing car seats. This collaboration focuses on creating sports seats for Ceer's sedan and SUV models. Jim DeLuca, CEO of Ceer, remarked: "This partnership reinforces our commitment to delivering electric vehicles (EVs) that integrate innovative design, cutting-edge technologies, outstanding performance, and premium craftsmanship. Our flagship models will establish new benchmarks for electric vehicles, redefining the sector and providing an exceptional driving experience comparable to high-performance sports cars."

Sabelt is tasked with designing and producing advanced sports seats that adhere to top safety and comfort standards for Ceer's leading EVs. These seats will incorporate an integrated belt system within a lightweight metal frame. This design ensures dynamic performance and stability while offering a low-seating position to enhance driving control.

This partnership aligns with Ceer's strategic vision of collaborating with top-tier partners to boost Saudi Arabia's automotive sector. It underscores Ceer's mission to design, engineer, manufacture, and market globally competitive EVs from within the Kingdom. The initiative supports both local and international industry expansion.

Alignment with Vision 2030

As the first Saudi brand to produce electric vehicles, Ceer is in line with Saudi Arabia's Vision 2030. This vision aims to develop emerging sectors, diversify the economy, and promote sustainability by cutting carbon emissions and enhancing environmental conservation efforts. The Public Investment Fund (PIF) strategy also supports these goals.

The collaboration between Ceer and Sabelt highlights a commitment to innovation in the automotive industry. By focusing on high-quality design and performance, Ceer aims to set new standards in the electric vehicle market while contributing to economic diversification and environmental sustainability in Saudi Arabia.

With inputs from SPA